English Summary/英文概要： Bob Miglani grew up helping his family manage their Dairy Queen store in New Jersey. Now he’s senior director of public affairs for the Pfizer Europe region. In this corporate environment, he uses the same business principles that he learned serving ice cream. Even though his career in medicine keeps him busy flying around the world, he somehow manages still to find time to lend his family a hand at Dairy Queen on the weekends. Here Bob shows how to apply the business lessons from this beloved mom & pop establishment to large and medium-size corporations. His lessons are simple but important: always replace a dropped cone; taste your own ice cream; know your customers names. Hardcover. MS due November 2004. MC

Chinese Summary/中文概要： Bob Miglani 从小就帮新泽西州家里的“牛奶皇后”冰激凌小店的打点事务。现在他是美国辉瑞制药公司欧洲地区的公共关系部高级主任。即使在这样的工作环境里，他仍然沿用过去他卖冰激凌时所得的生意经。虽然他在医药界工作，这使他不得不乘着飞机频繁奔波于世界各地，但他总能挤出周末时间帮家里管理“牛奶皇后”。书里Bob 讲述了自己是如何把从家庭式的小作坊那学来的生意经运用到大中型企业中的。他所学的经验简单却管用，譬如冰激凌蛋筒断落了要及时给客人更换，亲自品尝自己的冰激凌，记住顾客的姓名。手稿2004年出