页数： 288 到书日期： 2009-7-27 上传日期： 2007-4-29

中文概要: 如何減少成本開銷? 如何增加人力資源?
如何改善工作環境品質? 如何選擇永續性的投資?
如何成功地為企業帶來營收? 如何構思一個更舒適環保的未來?

企業擁有的競爭優勢必須具有持久性，本書提供企業全方位進行永續經營的指南和詳細規劃，透過永續發展，作者著重於環境與社會責任的經營策略，創造企業價值。(CL)

英文简介:

页数： 288 到书日期： 1900-1-1 上传日期： 2007-3-23

中文概要:

英文简介: For many, the dream of owning their own business remains just that - even if you have a great idea, the work and money involved in building a business from the ground up can prove too daunting. What few aspiring entrepreneurs realise is that buying an already existing business can be far easier to accomplish, sometimes with little or no money at all, and can be just as satisfying a route to self-sufficiency. Corporate financier Jo Haigh helps people buy and sell businesses every day, and in her new book, she shows readers how achievable - and rewarding - the experience can be. In easy-to-follow language, "The Insider’s Guide to Buying and Selling a Business" takes you through the entire process, from identifying your target business and assembling the right team to help you, to valuation, agreeing terms and finding the necessary finance. Just as important, Haigh helps you ensure your deal is the right deal for you, offering advice on running the business you buy and implementing proper exit strategies from the start. With valuable appendices containing typical documentation (letters of intent, confidentiality agreements, etc) and how to read them, Jo Haigh’s book is a one-stop resource to closing the deal - and transforming your life.

页数： 115 到书日期： 2007-1-18 上传日期： 2007-1-17

中文概要:

英文简介: This A-to-Z reference provides clear, concise explanations of basic as well as more advanced investment terms to help even the most unsophisticated newcomer. This unique user-friendly handbook presents not only simple, brief explanations of various investing terms and concepts, but also a short discussion on each as to how it applies in everyday life. "The Concise Encyclopedia of Investing" clears the mysteries behind the foundations of investing, giving newbies solid information they can use to explore investment possibilities. Retirement terminology, market terminology, portfolio techniques, tax information, and investment options are explained using plain language to quickly answer often-asked questions. The book discusses basic terms such as common and preferred stocks, bonds, and capital gains, as well as more complex terms and concepts such as P/E ratio and pass-through security. Helpful lists of reference books and various online investment resources provide opportunities for investors to easily find more detailed information about specific topics. "The Concise Encyclopedia of Investing" includes explanations with everyday examples of basic and more complex concepts and terms such as: 401K; 403B; annuities; asset allocation; capital gains; commodities; convertibles; estate planning; face value; future value investments; guaranteed investment contract (GIC); hedge funds; index funds; marketing timing; money market fund (MMF); non qualified retirement plans; open end funds; option contract; pass-through security; precious metals; Present Value Investments; P/E Ratio; PPI; REIT; Real Rate of Return; ROE; statements of retained earnings; STRIPS; systematic risk; UIT; variable annuities; yield-to-maturity; and zero coupon securities. "The invaluable Concise Encyclopedia of Investing" is perfect for anyone grappling with investment terminology. This reference is sure to become an indispensable desktop resource for any new investor.

页数： 224 到书日期： 2007-5-25 上传日期： 2007-1-10

中文概要:

英文简介: The book offers an exciting overview of the marketing opportunities, challenges and traditions in Islamic countries. With one fifth of the world population, these markets are spread across three continents where Islamic values have largely shaped the societal structures, culture and legal norms that influence consumer preferences and behaviour. Providing an insight into the specifics of marketing in Islamic countries, the book is an interesting and helpful read for marketers, students and all who enjoy marketing challenges presented by less well-known emerging markets.

页数： 256 到书日期： 2007-2-2 上传日期： 2006-11-17

中文概要: 數位行動通訊時代來勢洶洶，在短時間內也改變了商務行銷策略。此書探討最新行銷利器──行動行銷，作者Rick Mathieson 是策略創意方面的首席領導者，長期研究行銷、媒體、電子技術、電子商務等等議題，本書舉出數個市場行銷天才與商業領導的智慧之舉，和一些著名公司行銷廣告高手的實例，介紹 P&G、McDonald’s、MTV、HBO、Suzuki、和Nike 如何利用行動行銷讓更多人認得他們的品牌與產品，此書也包括和《紫牛》Seth Godin、《談創新》Tom Peters以及其他行銷管理大師的對談。

英文简介: Camera phones, car GPS locators, EZ-pass, and similar advances are the height of convinience, but the technologies behind them are also powerful tools for major cutting-edge marketing.

页数： 202 到书日期： 2006-1-16 上传日期： 2005-12-14

中文概要: 《公司绝不会告诉你的50大秘密》让你看到你在职场上看不到的东西。我们所在的公司每天都有职员被排挤、被边缘化、被迫退休、被赶出局、甚至没有告诉真实原因就被解雇。这些秘密的真实答案是不可能让员工知道的，都被隐藏在公司秘密手册和秘密议程当中。这些规则都是地下的，像是无形的潜流影响这我们日常工作。它们阻止员工轻易的获得预期的回报。看似安全的道路布满荆棘，花言巧语、保护主义和秘密成了一个又一个陷阱。告诉你幕后的真正动机我知道许多公司对一名员工不再重用、停止工作到解雇、裁员采取不同措施标准。我知道每个公司在找什么，真正关心的是什么，真正憎恨的是什么，甚至我知道他们关起门来在讨论什么。同时，我也知道公司对一个人奖赏、升职、保护甚至给犯错的人第二次机会秘密幕后的动机。最重要的是，我知道为什么公司不能告诉自己的员工这些关键信息。告诉读者只有高级主管和人力资源专家才知道的规则。《公司绝不会告诉你的50大秘密》提供了一个有利的契机，帮助员工和雇主更好的看清彼此。员工看到了真相，明白了公司为什么被迫这么做；雇主也有机会看到他们这么做的结果——如果自己就是这个环境下的一名员工会什么感觉。公司有许多高级咨询师和顾问站在自己这一方，告诉他们下一步应该采取什么措施；现在雇员也应该有专家站在自己这一方，告诉他们如何在职场上立足。将秘密毫无保留地公开《公司绝不会告诉你的50大秘密》毫无保留地将紧闭在会议室大门之内的、只有主管们之间才会议论的主题完全公开化，并且进行完全解析，不存在任何禁忌的领域和秘密。同时，从年龄差别到偏袒、从巧妙的政治性报复措施到特别的保护政策，将所有不当和混乱的公司政策实体进行剖析，指导职场人在各种情况下都可以找到保护自己的对策及方法。(Sandy)

英文简介: Cynthia Shapiro is a former Human Resources executive who’s pulling back the curtain on the way that companies really work. In Corporate Confidential, she unmasks startling truths and what you can do about them, including: * There’s no right to free speech in the workplace. *Age discrimination exists. * Why being too smart is not too smart. * Human Resources is not there to help you, but to protect the company from you. * And forty-five more! Cynthia Shapiro pulls no punches, giving readers an inside look at a secret world of hidden agendas they would never normally see. A world of insider information and insights that can save a career!

页数： 232 到书日期： 1900-1-1 上传日期： 2005-7-6

中文概要:

英文简介: Practical strategies for better customer service based on the principles of servant-leadership Individuals in the workforce and the clients they serve are the fundamental building blocks of every company in America. Executives talk about customer service; but their employees are the ones who make it happen (or not). Author Ray Pelletier reveals the vital importance of a happy workforce in creating a happy client. By caring for employees, managers create an environment in which employees can care for customers. This book shows senior leaders, managers, and supervisors how to develop a managerial style that combines teamwork, trust, listening, forethought, and ethics to nurture a happy workforce and improve customer service. Built on the foundations of the servant-leadership model, the book offers effective, easy-to-implement strategies to develop these vital managerial skills. It’s All About Service reveals that leaders who care for their people create businesses that care for their clients-and gain an edge over the competition.

页数： 189 到书日期： 2004-9-7 上传日期： 2005-1-24

中文概要:

英文简介: The book includes both the world’s best guide to strategy, The Art of War, plus a line-by-Line adaptation for Marketing Warfare. The Art of War Plus The Art of Marketing is an indispensable tool for anyone wanting to promote his or her company or product. The marketing advice clearly follows Sun Tzu’s principles, with the complete text of The Art of War on the left-hand pages and its line-by-line adaptation, The Art of Marketing, on the facing right-hand pages. 192 Pages. 6" X 9".

页数： 110 到书日期： 1900-1-1 上传日期： 2004-11-11

中文概要:

英文简介: Power-packed, easy to use guide presents great ideas and reinforces good practices in interpersonal relations. Results greater potential for advancement at work, greater opportunity to get what you want with reduced chances of misunderstandings and enhanced feelings of safety and friendship with less likelihood of hostility. Effective communication skills are the mark of an achiever... always have been, always will be.

页数： 172 到书日期： 2004-6-2 上传日期： 2004-6-2

中文概要:

英文简介: This book takes a very critical look at management fads and fashions to show that many do not stand up to scrutiny. It is believed，for example，that coaching is successful. What is the evidence for this? Selection procedures at interviews result in the right candidate being selected. Again，what is the evidence? The author shows that although many fads and fashions in management are short-lived and based upon flimsy evidence，they still enjoy a period of support and popularity. His bok will be an important tool for managers who want to understand the substance and rigor or lack thereof associated with modern management ideas and concepts.