页数： 240 到书日期： 1900-1-1 上传日期： 2008-11-11

中文概要:

英文简介: Open source technology, like Linux, has revolutionised the world of copyright and expanded the technological potentials of digital media. From downloading music and ovies to accessing free software, digital media is forcing us to rethink the very idea of intellectual property. While big companies complain about lost profits, the individual has never enjoyed such freedom and autonomy in the market.
Berry explores this debate in a clear and concise way, offering an ideal introduction for anyone not versed in the legalistic terminology that -- up until now -- has dominated coverage of this issue. Looking at the historical development of the free software and the open source movement he examines its growth, politics and potential impact, showing how the ideas that inspired the movement have now begun to influence wider cultural and political transformations. He explores whether free software and open source offer the potential for re-thinking our relationship with technology in the information society.
This is a key text for students of media studies, politics, journalism and anyone interested in new opportunities for creating a truly independent and democratic media.

页数： 300 到书日期： 2008-3-18 上传日期： 2008-1-21

中文概要:

英文简介: Book Description
For over 1500 years books have weathered numerous cultural changes remarkably unaltered. Through wars, shortages, radio, TV, computer games and fluctuating literacy rates, the bound stack of printed paper has, somewhat bizarrely, remained the more robust and culturally relevant way to communicate ideas. Now, for the first time since the Middle Ages, all that is about to change.

Just as always-on communication has seen newspapers struggling for readers and relevance, and downloadable music has consigned the album to the format scrapheap, the digital revolution is now about to leave books on the high shelf of history that is, if publishers don’t wake up and log on now, says internet publishing guru, Jeff Gomez. Book writers, producers, distributors and readers must not only acknowledge these changes, but drive digital book creation, standards, storage and delivery as the first truly transformational thing to happen in the world of words since the printing press. Gomez explains how [in dead tree format and flexible, searchable eco-friendly ebook].

Synopsis
For over 1500 years, books have weathered numerous cultural changes remarkably unaltered. Through wars, shortages, radio, TV, computer games and fluctuating literacy rates, the bound stack of printed paper has, somewhat bizarrely, remained the more robust and culturally relevant way to communicate ideas. Now, for the first time since the Middle Ages, all that is about to change. Just as always-on communication has seen newspapers struggling for readers and relevance, and downloadable music has consigned the album to the format scrapheap, the digital revolution is now about to leave books on the high shelf of history - that is, if publishers don’t wake up and log on now, says internet publishing guru, Jeff Gomez. Book writers, producers, distributors and readers must not only acknowledge these changes, but drive digital book creation, standards, storage and delivery as the first truly transformational thing to happen in the world of words since the printing press. Gomez explains how [in dead tree format and flexible, searchable eco-friendly ebook].

页数： 293 到书日期： 2006-4-6 上传日期： 2005-10-27

中文概要:

英文简介: Rarely has a cult TV show reached the level of Lost: An average of 15,000,000 viewers per week, and 12 Emmy nominations in its first year, including a win for Best Drama Through it all, Lost has retained the core elements of a quality cult show: excellent writing, deep themes, and plot twists that keep its fans loyal, talking and guessing. Lost World is the first book to explore the philosophies and themes of the hit show. It serves as both a guide to the mysteries as well as an analysis of the issues that the characters face, and how these issues reflect our life and society. Topics include Second Chances, The Nature of Faith, Facing Fear and Loss, Finding One’s True Path. Lynette Porter is an associate professor in humanities in the Humanities & Social Sciences Department at Embry–Riddle Aeronautical University and has written critical analysis of The Lord of the Rings. David Lavery is the author of 9 books, including studies of Twin Peaks, The X-Files, and Buffy the Vampire Slayer.

页数： 222 到书日期： 2004-10-5 上传日期： 2005-7-8

中文概要:

英文简介: There have been many media-induced cases of mass hysteria in the twentieth century - perhaps the Orson Welles Mercury Theater broadcast being the most notorious. On Sunday 30 October 1938, many Americans reportedly panicked after listening to a radio play depicting a Martian landing in Grovers Mill, New Jersey. It is still widely believed that the episode triggered suicides and heart attacks. Other accounts tell of terrorised residents clutching shotguns and barricading their homes, ready to defend loved ones against the Martians. The drama was produced by Orson Welles and the script was based on an 1898 science fiction classic, The War of the Worlds by H. G. Wells and was the beginning of a wave of Martian invasion scare stories. Robert Bartholomew and Hilary Evans, both experts in the history of unexplained phenomena, examine the ability of the media to whip up a panic and our tendency to fall victim to mass delusion and hysteria in this entertaining and searching book. Among some of the popular delusions they discuss are America’s ’kissing bug’ scare of 1899; Seattle’s atomic fallout fiasco of 1954; the phantom slasher of Tapei in 1956; Belgium’s recent Coca-Cola poisoning scare

页数： 256 到书日期： 2004-7-2 上传日期： 2004-7-7

中文概要:

英文简介: This book marketing classic has been thoroughly revised to provide small- to medium-sized book publishers, authors, self-publishers, and publishing staff with the versatile strategies needed to succeed in today’smarketplace. It features systematic, cost-effective, result-oriented approaches to reaching the largest possible markets. Topics covered include: building brand identity, knowing your audience and soliciting useful feedback, creating an attractive book package, working with distributors, getting great placement, marketing to libraries, using the Internet, cultivating alternative markets, making the most of subsidiary rights, implementing an effective publicity campaign.

The Complete Guide to Book Marketing also includes a marketing timeline and checklist, sample press releases, direct-mail packages and PR pitch letters, as well as a list of helpful organizations, reference works, and key trade publications. This book is the leading resource for anyone seeking to understand and practice strategic book marketing.