页数： 320 到书日期： 2019-4-3 上传日期： 2018-11-21

中文概要:

英文简介: ’Engaging, fact-filled and profoundly illuminating. It’s inspiring to read - and it should help make the world a lot better.’ Cass Sunstein, author of Nudge

The rise of social media has sent our social instincts into overdrive, and the impact of our networks has never been greater. But what if we could reclaim the positive power that influences our decisions, to behave better and be happier? In this groundbreaking book, Sanders and Hume build on the incredible findings of their own cutting-edge research from their work at the world’s first Nudge Unit, as well as illuminating case studies from experts around the world, to show how small changes in our environments can have a huge impact on where our instincts lead us. At a time when our trust in each other is being destroyed on a global scale, it’s never been more important to understand what motivates us and how to use our predictable behaviours to drive positive change. From helping us to run more cohesive organizations, to building important relationships and connections that matter, this is an essential roadmap back to our better social selves.

页数： 284 到书日期： 1900-1-1 上传日期： 2015-8-31

中文概要: 利兹•霍尔是一名大受尊敬的指导师和作者，她深入探究了世界上所发生的危机和因此而产生的改变，并就其对于个体以及组织所产生的影响进行探讨，在书中她详细解释了如何在危机中进行指导以及如何应对随时可能发生的变化（不仅是积极地还是消极的变化）。此外，她还为经理人和培训师们提供了一系列的实际操作指南，帮助他们有效应对挑战，让危机成为改变的契机。

本书内容包括：

--从个人和组织的角度对危机的概念进行定义

--适应改变并在危机中找寻机遇

--神经科学教会我们如何应对改变

--不断变化的指导

--改变模式

--扶持危机中的组织机构

--指导与训练如何帮助你有效预防和应对危机产生（DC）

英文简介: Taking an in-depth look at crisis and change in the world and discussing their impact on both individuals and organizations, widely respected coach and author Liz Hall explains how to coach during crises and at any time of change (both positive and negative). She provides a practical guide and resource for managers and coaches on how to tackle challenges effectively and how to turn a crisis into an opportunity for transformation.

The book covers:

--Definitions of crisis from both the individual and organizational perspective

--Adapting to change and finding opportunities in crisis

--What neuroscience tells us about our reactions to change

--Transformative coaching

--Change models

--Supporting organizations in crisis

--How coaching and mentoring can act as preventative measures against crises

页数： 224 到书日期： 2015-9-7 上传日期： 2015-8-26

中文概要: 本书的目的是帮助营销从业者了解看似神秘的神经营销，这是营销研究领域相对比较新的烦方式，用于了解消费者对营销刺激的反应。

本书通过直接的解释向读者解读施行神经营销研究的关键理论工具，以及如何达成预期的研究成果。营销人员和研究人员将从本书中学会如何有效地、自信地对数据处理者、神经科学家以及技术人员进行宣讲和商议。他们将充分了解到行为科学和数据处理技术方面的最新发展，以及使用复杂的神经营销工具来理解潜意识反应，包括行为经济学、视线跟踪、含蓄应对措施以及面部表情解读。笔者讨论了将这些技术进行应用的时机，如何把它们有效地结合起来，以及如何正确地解读结果数据并生成对决策有价值的见解。(LYR)

英文简介: Decoding the Irrational Consumer was written to help marketing practitioners demystify neuromarketing, a relatively new field of marketing research used to understand consumer response to marketing stimuli.

Decoding the Irrational Consumer presents in plain terms the key theoretical tools required to implement neuromarketing studies and achieve desired research outcomes. Marketers and researchers will learn how to effectively and confidently brief data processors, and confer with neuroscientists and technicians. They will gain keen understanding of recent developments in behavioural science and data-processing technology, as well as sophisticated neuromarketing tools used to understand subconscious responses including behavioural economics, eye-tracking, implicit response measures, and facial coding. The author discusses when to apply these techniques and others, how to combine them effectively and how to correctly interpret resulting data to generate valuable insights that aid in decision making.

页数： 261 到书日期： 2019-1-29 上传日期： 2015-7-14

中文概要:

英文简介: Price is often the most significant factor affecting the profitability of businesses. When the pressure is on to perform or grow, the instinct may be to discount, undercut the competition, cut costs and promote through price. Yet these are often the last things businesses should do.

Pricing for Profit is a practical guide to value-based pricing. Using a firm, profit-focused framework developed from running real projects for real businesses, this book shows how to increase prices without losing business and how to make a huge difference to the bottom line by getting pricing structures right. Explaining that the assumption that all customers want the lowest price is fundamentally flawed, Hill gives business owners and managers simple, achievable pricing strategies that will deliver sustainable business growth.

页数： 440 到书日期： 1900-1-1 上传日期： 2015-7-14

中文概要: 随着心理测试在辅导行业的需求越来越大，教练和实践管理者都需要了解心理学来加强这些测试以及如何选择和有效应用它们。《心理辅导》由全球辅导从业者和心理测量的一个国际小组所写，提供了心理测验学如何使用的概述，以及对用于现今辅导领域的关键模型和工具提供了清晰的解释。

无论是刚开始使用心理测试的人还是有经验的从业人员，这本书都同样有用，它对测试及其可靠性和有效性背后的模型，理论和研究，以及如何将它们作为更广泛的指导和发展计划的一部分来实施提供了一个深刻的理解。对于那些在该领域的主要作家的重要资源中寻求专家指导的专业人员，以及心理学、心理测量学、商业和人力资源计划专业学生来说，《心理辅导》是一个必要的资源。

这个新版本完全更新两章新章节，一章关于设计问题，另一章关于如何使用和选择调查问卷。(LNL)

英文简介: With a growing demand for psychometric testing in the coaching profession, coaches and practicing managers alike need to understand the psychology underpinning these tests as well as how to select and apply them effectively. Written by an international team of global coaching practitioners and psychometricians, Psychometrics in Coaching provides an overview of psychometrics use and offers clear explanations of the key models and tools used in coaching today.

Equally useful for either those who are new to using psychometric tests or for experienced practitioners, this book provides a deep understanding of the models, the theory and research behind tests, their reliability and validity and how to implement them as part of a wider coaching and development program. Psychometrics in Coaching is an essential resource for professionals seeking expert guidance from the leading writers in the field, as well as students on psychology, psychometrics, business and human resources programs.

This new edition is completely updated with two new chapters, one on designing questions and the other on using and selecting questionnaires.

页数： 304 到书日期： 2015-6-16 上传日期： 2015-6-16

中文概要:

英文简介: What does it mean when consumers “shop with a conscience” and choose products labeled as fair or sustainable? Does this translate into meaningful changes in global production processes? To what extent are voluntary standards implemented and enforced, and can they really govern global industries? Looking behind the Label presents an informative introduction to global production and ethical consumption, tracing the links between consumers’ choices and the practices of multinational producers and retailers. Case studies of several types of products—wood and paper, food, apparel and footwear, and electronics—are used to reveal what lies behind voluntary rules and to critique predominant assumptions about ethical consumption as a form of political expression.

Table of Contents

Acknowledgments
List of Commonly Used Acronyms
Introduction: Rules, Responsibilities, and Rights in the Global Economy
Part I: Making Sense of Conscientious Consumerism
1. The Making of Conscientious Consumers: Individual and National Patterns
2. Dilemmas of Conscientious Consumerism
Part II: Behind the Label: Global Production and the Meaning of Standards
3. Wood and Paper Products: Searching for Sustainability
4. Food: Global Agriculture and Local Development
5. Apparel and Footwear: Standards for Sweatshops
6. Electronics: The Hidden Costs of Computing
Conclusion: Beyond Conscientious Consumerism
Appendix
Notes
References

Index

页数： 301 到书日期： 2015-7-13 上传日期： 2015-5-25

中文概要: 成功的贸易展览和展览的完整指南

贸易展、消费者展、产品发布会、体育赛事以及其他与客户面对面互动的机会已经成为营销组合的重要组成部分。最近的研究表明，在活动营销上花费的营销传播总预算的百分比从超过9%到惊人的29%不等。2003年，仅北美就举办了13000多个贸易和消费展，每一个展会都有数百个参展商和数千名参观者。除了传统的贸易展外，参展商还有无数其他机会直接与客户互动，提高利润，例如商场展示、企业活动、路演和永久展示。

精心挑选和执行的活动可以大大缩短销售周期，使您领先于竞争对手，但您需要有一个经过深思熟虑、组织和执行的展览计划。虽然一些大型组织有专门的展览工作人员，但展品管理的角色往往落在一个毫无戒心、工作过度或不情愿的销售或营销人员的办公桌上，他们需要从他们的展览投资中获得成果，但不知道从何着手。展览的力量提供了一步一步的建议，你需要成功地展示。这是贸易展览和其他活动营销的权威指南，它展示了如何设定目标，为你的活动制定预算，衡量它在投资回报率方面的成功，选择正确的展会并找到合适的观众，将潜在客户转化为商业，设计展位，开展展会，收集信息和情报等等。（WYL)

英文简介: A complete guide to successful trade shows and exhibitions

Trade shows, consumer shows, product launches, sporting events, and other opportunities to interact face-to-face with customers have become an important part of the marketing mix. Recent studies show that the percentage of the total marketing communications budget spent on event marketing ranged from over 9% to a staggering 29%. In 2003, North America alone hosted over 13,000 trade and consumer shows, each one with hundreds of exhibitors, and thousands of visitors. Beyond traditional trade shows, there are countless other opportunities for exhibitors to interact with their customers directly and improve the bottom line, such as mall displays, corporate events, road shows, and permanent displays.

Well chosen and executed events can shorten the sales cycle significantly and put you miles ahead of the competition, but you need to have an exhibit plan that’s well thought out, organized, and executed. While some large organizations have a dedicated exhibit staff, often the role of exhibit management lands on the desk of an unsuspecting, overworked, or unwilling sales or marketing person who needs to get results from their exhibit investment, but doesn’t know where to start. The Power of Exhibit provides the step-by-step advice you need to exhibit successfully. This definitive guide to trade shows and other event marketing shows how to set objectives, budget for your event and measure its success in ROI, choose the right show and find the right audience, turn leads into business, design booths, work the show, gather information and intelligence, and much more.

页数： 208 到书日期： 1900-1-1 上传日期： 2015-3-16

中文概要: 在预算紧缩的条件下操作，以及日益增加可供广泛选择工具和技术支持，专业公关人员从未下这么多的压力下，提供切实可行的，而有意义的结果，来证明自己的正确决定。 《公共关系评估》给各级公关从业人员提供了参考建议，如何向他们的客户和管理人员，清楚地表明他们的工作在客观上的影响。作者借鉴他们这两个实践和学术的经验，讨论各种评价方法和战略，通过许多奖获奖案例研究和访谈进行阐释。这个新版本包括全额承保和新的公关行业标准评估方法。 《公共关系评估》涵盖了理论与实践，是学生和所有具有从业经验人员必备的手册。(Sandy)

英文简介: Operating under tight budget constraints and with an ever-increasing range of tools and technologies to choose from, PR professionals have never been under so much pressure to justify their decisions. Evaluating Public Relations advises PR practitioners at all levels on how to demonstrate clearly and objectively the impact that their work has to their clients and managers. The authors draw on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies.

This fully updated edition of Evaluating Public Relations includes coverage and advice on the industry standards on PR measurement. Covering both theory and practice and containing case studies on Philips, Pepsi, St John Ambulance, Medicare and Westminster City Council, it is an essential handbook for both students and experienced practitioners.

页数： 408 到书日期： 1900-1-1 上传日期： 2015-2-12

中文概要: 《奢侈品战略》由此领域的两个世界级专家撰写，为读者提供了顶尖奢侈品品牌和公司经营有效战略的宏伟蓝图。书中分析了已经获得巨大成功和声誉的公司历程，并解释了一些小型家族企业转变初期的想法，这些成功的公司包括法拉利、路易斯•威登、卡地亚、香奈儿、阿玛尼、古奇、拉夫•劳伦等全球品牌。《奢侈品战略》通过分析豪华品牌和奢侈品牌的区别，阐述了真正的奢侈品品牌的本质，并否认了当今约定俗成的市场规则。《奢侈品战略》确立了自己在奢侈品领域的一个领先和专业地位。

《奢侈品战略》全新修订版探索了奢侈品品牌在不同的市场领域的不同定义，同时也分析了线上销售奢侈品的市场营销战略，社交网络和电子发展对其的影响，以及如何巩固权威奢侈品的地位。（XAT）

英文简介: The Luxury Strategy, written by two world experts on the subject, provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. By defining the differences between premium and luxury brands and products, analysing the nature of true luxury brands and turning established marketing ’rules’ upside down, it has established itself as the definitive work on the essence of a luxury brand strategy.

This fully revised second edition of The Luxury Strategy explores the diversity of meanings of ’luxury’ across different markets. It also now includes a section on marketing and selling luxury goods online and the impact of social networks and digital developments, cementing its position as the authority on luxury strategy.

页数： 240 到书日期： 1900-1-1 上传日期： 2015-2-10

中文概要: 《卡普费雷尔对奢侈品的看法》分析了当今所有奢侈品品牌面临的头号挑战：如何使这些品牌在保持销量增长的同时不使其显得廉价？如何平衡销量增长和商品稀缺性？《卡普费雷尔对奢侈品的看法》为读者带来了法国时尚界的头面人物让•诺埃尔•卡普费雷尔最新，最具见地的有关奢侈品正面临的挑战的论文。卡普费雷尔是国际知名的奢侈品分析师，还曾合著过《时尚策略》一书。书中每一个章节都单独分析了奢侈品增长所面临的挑战，例如如何维持“奢侈品美梦”，利用互联网来满足人们对奢侈品的需求，扩大与优质品牌的竞争差距，正视中国消费者的消费需求，不局部化的重要性，提升质量和体验标准，发展真正的奢侈品服务以及如何在不削减集团股权的前提下与之共同管理。

《卡普费雷尔对奢侈品的看法》非常适合奢侈品高层，公关经理，奢侈品观察员和相关专业学生阅读，增强他们对奢侈品行业目前面临的挑战的理解。（XAT）

英文简介: Kapferer on Luxury addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity?

Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on the luxury growth challenge from Jean-Noël Kapferer, a world-renowned luxury analyst and co-author of the reference book The Luxury Strategy.

Each chapter addresses a specific issue relating to the luxury growth challenge such as sustaining the ’luxury dream’, adapting the internet to luxury demands, re-widening the gap with premium brands’ competition, facing the demand of the Chinese clients, the importance of non-delocalization, rising sustainable quality and experiential standards, developing real luxury services and managing luxury brands within groups without diluting their equity and more.

As such, Kapferer on Luxury is the perfect and timely resource for luxury executives, communication managers, luxury observers and advanced students, willing to deepen their understanding of this major luxury challenge.