吕博士推荐
快捷搜索
  • To
    图书详情
    代理商:大苹果
    页数:200
    定价:12.99 英镑
    上传日期:2016-10-24 0:00:00

    THE IMPATIENT MANAGER

    Book ID/图书代码: 10350016B95393

    English Summary/英文概要: The rules of the corporate world are now dynamic like never before. For managers, the marathon race, starting at the bottom of the pyramid and working their way upto the top in 20–30 years, is no longer a fundamental truth. With executives reaching the corner office in less than 10 years, the workplace and its aspirations have reached a new high. Impatience is now seen as a virtue and this book addresses The Impatient Manager. The book provides strategies for a faster route to corporate success and at the same time provides caution signs that will prevent career crashes in the fast lane. Using his classic engaging, anecdotal technique, the legendary Walter Vieira takes readers through their own success marathon, sprinter style.

    Chinese Summary/中文概要:

    Awards/获奖情况:Young ambitious people need to read Walter’s fascinating book on how to achieve success without waiting [for] 30 years.

    (Philip Kotler)

    The author fills his work with many examples and anecdotes to ensure a painless read. [It is] a valuable read to win.

    (Business Line)

    This is a book of difference. It tears the mask of management theory, which talks mainly about ‘what should be’, and shows instead ‘what it is’ that really happens in the work-place. It enables on to learn from other’s experiences and not from one’s own mistakes. Walter Vieira uses his enormous experience as a business consultant to present a step-by-step progression of corporate life and to provide lessons for shaping a successful corporate executive. Full of real-life examples and anecdotes, this book will enable managers to relate to, and tackle, everyday problems successfully.

    (Mid-Day, Delhi)

    A guide meant for students of management and those working in the corporate sector, in this book the author uses his experience as a business consultant to present the reality, rather than just theoretical wisdom, pertaining to the corporate workplace. (The Tribune)

    Providing practical advice and a sound foundation in sales management, the book helps sales managers revisit the theory of sales management in a simple, entertaining manner with the help of illustrations and real-life anecdotes. (The Asian Age)

    A handy book, it is not limited to a purely western setting. With broken down narratives that are designed like short letters, there is a visual element that comes from cartoons and a design format for someone who may not be into reading lengthy passages. It also has typical examples drawn from small town Indian settings. (www.livemint.com)

    With his vast experience as a corporate executive and a management consultant, Walter is best equipped to guide a rookie manager to produce his/her best in the corporate environs.

    (USP Age)

    About the Author/作者介绍: Walter Vieira is the President of Marketing Advisory Services Group, which he founded in 1975. Prior to that, he spent 14 years working with various corporations―Glaxo, Warner Lambert, and the Boots Company.

    A Certified Management Consultant (CMC) and a Fellow of the Institute of Management Consultants of India (FIMC), he provides training services and consultancy in business and marketing strategies to several organizations in India and abroad.

    Walter Vieira has taught at leading management institutes in India, such as Jamnalal Bajaj Institute of Management, University of Mumbai and Administrative Staff College of India (ASCI) in Hyderabad, and has lectured at the J.L. Kellogg School of Management, Drexel Business School, the Cornell University; Rady School of Management, University of Rhode Island (URI); Lake Forest College, among others (all in the US); Boston Management School, Zaragoza, Spain; and other business schools in Thailand, Hong Kong, Nigeria, and so on.

    He has published more than 900 articles in the business and general press and was on the Advisory Board of the Journal of Management Consultants, USA. Walter Vieira has also authored 10 books, of which three were written jointly with C. Northcote Parkinson and M.K. Rustomji. His most recent books include The Winning Manager (2014) and earlier ones are Successful Selling and The New Sales Manager.

    He has addressed the World Congress of Management Consultants in Rome (1993), Yokohama (1996) and Berlin (1999); and the World Marketing Summit in Dhaka (2012) and Tokyo (2014 and 2015). He has been active in social marketing for organizations such as Cancer Aid, World Wildlife Fund, and Consumer Education and Research Society. He is presently the Chairman of the The Consumer Education & Research Society (CERS), India.

    Walter Vieira served as the President of the Institute of Management Consultants of India (1987–92); was the Founder Chairman of the Asia-Pacific Conference of Management Consultants (1989–90); and Chairman of the International Council of Management Consulting Institutes, USA (World apex body) (1997–99).

    He was awarded the Lifetime achievement Award for Management Consulting in 2005, and for Marketing in 2009.

    Format:HARDCOVER

    Rights Status/版权销售情况:Simplified Chinese/简体中文:AVAILABLE

    Complex/Traditional Chinese/繁体中文:AVAILABLE

    Sales in other countries/其他国家销售情况:

    原文第一章内容:暂无

    手稿:暂无

    大纲:暂无