CAMELS, TIGERS AND UNICORNS: RETHINKING SCIENCE AND TECHNOLOGY-ENABLED INNOVATION

Book ID/图书代码： 14600017C00286

English Summary/英文概要： The commercialisation of science and technology enabled innovation is a serious topic of interest for a wide range of global audiences who share one common objective: to understand how science and technology based ideas can be turned into commercial value more effectively. Despite the vast number of publications addressing entrepreneurship, innovation and strategy there is relatively little in the literature which systematically addresses the structures, processes and mechanisms involved in turning ideas into commercially valuable propositions: this book is intended to directly address this gap.

The approach in Camels, Tigers & Unicorns consists of three fundamental strands:

- Research insights based on Phadke and Vyakarnam’s large data set covering the different players, technologies, products and services, market spaces, customers and business models
- The creation of an explicit new conceptual framework which provides an integrated narrative describing how science and technology-enabled innovation is commercialised
- The provision of tools and examples which can be used by firms to develop strategies, agree on priorities and generate plans.

The contents of this book should be of interest to a wide range of audiences including entrepreneurs; leaders and managers in technology firms; scientists and technologists engaged in innovation in academic institutions and corporate environments; lone inventors; groups of scientific entrepreneurs operating outside recognised structures; business and strategy consultants; managers of public and private ’intervention agencies’ such as incubators and accelerators; investors; and, policy makers.

Contents:
Models, Chasms, and Vectors:
- Science and Technology-Enabled Innovation
- Economic Paradigms and the Meso-Economic Environment
- The Triple Chasm Model
- Chasm-Crossing and Commercialisation Vectors

Customers, Propositions, and Synthesis:
- Market Spaces
- Proposition Framing and the Competitive Environment
- Customer Definition
- Technology Development and Deployment
- Synthesising New Products and Services
- Manufacturing and Assembly

Strategy, Funding, and Go-to-Market:
- Distribution, Marketing, and Sales
- Commericialisation Strategy
- Business Models
- Intellectual Property Management
- Funding and Investment
- Human Capital: Talent, Leadership, and Culture

The Commercialisation Canvas, Actors, and Interventions:
- The Commercialisation Canvas for Single-Product Firms
- Commercialising Across Borders
- Actors, Roles, and Interventions
- Innovation in Mature Firms: The Corporate Challenge
- Orchestrating the Journey: The Workbench
- The Commercialisation Manifesto

Readership: Scientists and technologists, entrepreneurs, educators, start-up firms, larger firms, investors, economists and those responsible for developing and executing industrial polices.

Chinese Summary/中文概要：

Awards/获奖情况：Phadke and Vyakarnam bring some much needed common sense to the description of the innovation commercialisation process. They also reclaim the word ’technology’ to cover all technologies rather than be solely focused on digital and software technologies, something I support wholeheartedly. This book will provide valuable insights to anyone involved in the world of science and technology innovation. --Dr Chris Floyd, Non-Executive Director of British Engines and ComAp Advisor to high growth technology companies. Author of Managing Technology for Corporate Success

This book is a Tour de Force based upon facts of multiple case studies reduced to a practical set of principles which are relevant to everyone independent of the technology and market opportunity. Mandatory reading for all entrepreneurs are the concepts of the Triple Chasm Model and the twelve Commercialisation Vectors. I am sure the latter will capture the interest of the reader and encourage them to study and take note of the comprehensive wisdom within this book. The book is relevant for all those involved in the creation of technology enabled opportunities be they Corporations, Private Investors, Public Policy creation and of course entrepreneurs themselves. --Dr John Baits, CTO DN Capital, VP Engineering intellisense.io

Is a refreshing and practical addition to our understanding of how science and technology can be converted into innovation. The short, concluding Commercialisation Manifesto - beginning with the need for evidence-based understanding of commercialization and ending with a call for an equally evidence-based discussion of the role of innovation in the global economy - provides a rare and inclusive platform to bring innovators, policy-makers, investors and intermediaries together for an informed and overdue debate on the creation of sustainable value, vital for our collective future. --David Gill, MD of St John’s Innovation Centre, Cambridge. Director of Greater Cambridge Peterborough Enterprise Partnership

About the Author/作者介绍： Uday Phadke read Engineering at Trinity College, Cambridge and then went on to do a PhD in Aero-thermodynamics at the University of Sussex. He has worked in a wide range of academic, technical, commercial and strategic roles in Europe, North America and Asia over the last three decades.
He has a deep technology background in a number of areas, including aerospace engineering, digital signal processing, remote sensing, electronics, computing & software, medical diagnostics, engineering design, media and telecommunications, financial technologies and digital media.
He has been actively involved in the building of over 100 technology firms over the last two decades, as an advisor, mentor and investor, working closely with technology transfer offices, innovation agencies, incubators and accelerators. He has also been part of the founding team at a number of technology advisory and consulting companies since the early 1980s; since 1997 he has been Chief Executive of Cartezia, the technology business builder based in Cambridge, UK.
He was Entrepreneur-in-Residence at the Judge Business School at the University of Cambridge from 2011 to 2016 and is now actively involved in several innovation policy development initiatives in Europe and Asia.

Uday Phadke read Engineering at Trinity College, Cambridge and then went on to do a PhD in Aero-thermodynamics at the University of Sussex. He has worked in a wide range of academic, technical, commercial and strategic roles in Europe, North America and Asia over the last three decades.
He has a deep technology background in a number of areas, including aerospace engineering, digital signal processing, remote sensing, electronics, computing & software, medical diagnostics, engineering design, media and telecommunications, financial technologies and digital media.

Format:TRADE PAPERBACK

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