MILLENNIAL MARKETING: BRIDGING THE GENERATION GAP: HOW BUSINESSES AND BRANDS CAN BETTER CONNECT WITH AND ENGAGE GEN X/Y/Z, BABY BOOMERS AND MORE
Book ID/图书代码： 12677818C00003
English Summary/英文概要： zOMG! Millennials, or Gen Yers – people aged
19-34 – are now America’s largest generation,
and many quickly becoming parents themselves. Those looking to inspire and motivate these individuals must learn to communicate in vastly dierent ways than with the generations before.
An expert guide to more eectively connecting and engaging individuals of all ages – including those who’ve grown up in a 24/7 connected online world – MILLENNIAL MARKETING: Bridging the Generation Gap reveals how to communicate and build businesses and brands that resonate in the online and social era.
In MILLENNIAL MARKETING: Bridging the Generation Gap, you’ll not only learn how
to better engage tomorrow’s leaders, but also communicate with and capture the
interest of individuals from every generation – including Baby Boomers, Silents and
Gen Xers as well.
Chinese Summary/中文概要：
Awards/获奖情况：Inside, research and interviews with the eld’s
leading experts provide must-see hints and tips on
how to:
Communicate with Every Generation
Market and Promote in a Digital + Social World
Build Greater Teamwork and Accountability
Train Tomorrow’s Leaders
Create Legions of Raving Fans
About the Author/作者介绍： Bestselling leadership and innovation speaker Scott Steinberg is one of the world’s most celebrated business
speakers, futurists, and strategic innovation consultants, as seen in 600+ outlets from CNN to TIME and The Wall St.
Journal. The author of Make Change Work for You: 10 Ways to Future-Proof Yourself, Fearlessly Innovate and
Succeed Despite Uncertainty, the Fortune 500 calls him a "defining figure in business and technology" and "top
trendsetter to follow."
The CEO of management consulting and market research firm FutureProof Strategies, he helps clients create value
and cultivate competitive advantage on the back of emerging trends. A top-rated provider of keynote speeches,
workshops and seminars for Fortune 500 businesses, non-profits, associations and educational institutes, he’s partnered
with many leading organizations from IBM, Microsoft and Sony to Sears and Intel to deliver game-changing leadership,
education, and change management programs. As a trusted advisor to the world’s biggest and most well-known brands,
he’s consulted on dozens of innovative products, services, and marketing and social media campaigns.
Today’s #1-ranked technology expert according to Google, he’s been a syndicated columnist on change and
innovation for numerous outlets ranging from Fast Company to Rolling Stone and The Hu ngton Post. Recent works
include Becoming Essential, The Crowdfunding Bible, Teaching Technology and the award-winning Business Expert’s
Guidebook. His motivational speeches, leadership seminars and training workshops are renowned for demonstrating
thousands how to become more successful and e ective in their life and career.
Format:HARDCOVER
Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE
Complex/Traditional Chinese/繁体中文：AVAILABLE
Sales in other countries/其他国家销售情况：
原文第一章内容：暂无
手稿：暂无
大纲：暂无