UNDERDOG ADVERTISING: PROVEN PRINCIPLES TO COMPETE AND WIN AGAINST GIANTS IN ANY INDUSTRY

Book ID/图书代码： 08859318C00182

English Summary/英文概要： Underdog Advertising is written for the small-to-midsize business that must compete against bigger companies for sales, market share and brand awareness. Based on proven creative and strategic advertising principles that have developed and refined over the last twenty-five years, the book helps smaller businesses create and execute advertising programs that are effective in the face of strong competition.

Just as David toppled Goliath with a well-aimed rock, the methods and principles described in Underdog Advertising have consistently helped "budget underdogs" hit the mark and become the real winners.

Chinese Summary/中文概要：

Awards/获奖情况：

About the Author/作者介绍： Over four decades of advertising experience with national, regional and local brands led to the development, formalizing and trademarking of "Underdog Advertising," ten advertising principles that have proven to help marketers successfully compete against bigger players in their industries. This led to the publishing of the book, UNDERDOG ADVERTISING, which is available on Amazon.com, BarnesandNoble.com, and virtually all other online booksellers.

Launched CIRCA 46, an advertising agency focused on the seniors market. CIRCA 46 delivers the senior market, using in leading-edge digital and traditional advertising methodology that is not only effective, but efficient – so it keeps marketing costs down. CIRCA 46 is a Slingshot Company. Slingshot, one of the Southwest’s largest independent advertising agencies, boasts a legacy of advertising innovation firsts: the first HTML web banner ad; the first updatable web banner ad; and many more. This legacy of innovation complements CIRCA 46’s total focus on the seniors market.

Sits on the Board of Directors of T.B. Butler Publishing Co., Inc., publisher of the Tyler Morning Telegraph, and has earned accreditation as a Certified Senior Advisor.

Format:HARDCOVER

Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE

Complex/Traditional Chinese/繁体中文：AVAILABLE

Sales in other countries/其他国家销售情况：

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