BRAND INTIMACY

Book ID/图书代码： 08859318C00190

English Summary/英文概要： From Adidas to Apple, Calvin Klein to New Balance, we love our brands. We have emotional connections that go deep. Advancements in branding, technology and the science of making decisions are at the centre of a shift that has profound implications in marketing and consumer behaviours. Brand Intimacy speaks to the essential relationship between a person and a brand that transcends purchase, usage and loyalty. Written by experienced marketers and backed by extensive research, Brand Intimacy delivers on a new outlook of marketing for businesses of all sizes and consumers alike.

Chinese Summary/中文概要：

Awards/获奖情况："A great look at what inspires people to engage with brands and how to use that to your advantage. Brand Intimacy, both the book and the concept, is important for marketers to understand and for brands to use wisely." --Sami Main, Digital Media Reporter, Adweek

"Critical reading for any marketer or business leader. Brand Intimacy should change how marketers think about everything." --Jill Malandrino, Global Markets Reporter, Nasdaq

"For those looking to grow their brand and their business, Brand Intimacy is a must-read. It is a thoughtful examination that questions our current thinking on marketing, while offering a better solution, borne through careful examination and consumer insights." --Hamza Mustafa, CEO, PCFC Investments

About the Author/作者介绍： Mario Natarelli is the Managing Partner at MBLM in New York and an established marketing leader to executives and their companies. Over the past 20 years, Mario has helped companies of every size and type, working across the globe to transform, align and manage their brands to deliver growth and value. Prior to MBLM, Mario was the CEO of FutureBrand North America and Middle East and was the co-founder of HyperMedia. Mario is a graduate architect with a degree from the University of Toronto.

Format:HARDCOVER

Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE

Complex/Traditional Chinese/繁体中文：AVAILABLE

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