SELLING AND NEGOTIATION SKILLS: A PRAGMATIC APPROACH

Book ID/图书代码： 10350019C00029

English Summary/英文概要： In today’s challenging business environment and transforming consumer behaviour, selling and negotiation skills are paramount in gaining competitive advantage and to drive success. This comprehensive yet concise book dwells upon these critical skills at large, covering the varied sales approaches and strategies along with negotiation styles and tactics. The text is interspersed with numerous illustrative examples from diverse real-life situations for an easy understanding of the subject. Written in a simple, lucid language and filled with essential tools and helpful tactics, Selling and Negotiation Skills: A Pragmatic Approach simplifies the whole negotiation process to achieve a win-win situation for everyone. The book’s practical and highly effective framework aims to help the readers harness the much-needed selling and negotiation skills to their advantage. Key Features: • In this book, complex concepts have been elaborated through innovative examples, tables and schematic diagrams • Illustrations from mythology, movie scenes and simulated role plays are included • The book also includes caselets in each chapter; three major case studies from international affairs, diplomatic dialogues and war-based negotiations

Chinese Summary/中文概要：

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About the Author/作者介绍： Prashant Chaudhary is currently working with Sinhgad Institute of Management & Computer Application (SIMCA), Pune as Assistant Professor, imparting quality education in the field of business and management. Prior to this stint, he has worked with several MNCs at different positions and capacities. The companies are Vedanta Group’s Sterlite Copper (I) Ltd, Kansai Nerolac Paints Ltd, Dubai-based Landmark Group’s Lifestyle International Pvt. Ltd, and Häfele India Pvt. Ltd. He comes with a good experience in retail industry through his work experience with one of the leading department store chain, Lifestyle International. Lifestyle International is the retail wing of Dubai-based conglomerate, Landmark Group. With this, he brings a rich experience with the retail sector and has leveraged that experience for enhancement and enrichment of the content of this text, with a pragmatic approach.

Format:HARDCOVER

Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE

Complex/Traditional Chinese/繁体中文：AVAILABLE

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