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    代理商:大苹果
    页数:432
    定价:0.00 美元
    上传日期:2019-7-10 0:00:00

    BUSINESS RESEARCH: A GUIDE TO PLANNING, CONDUCTING, AND REPORTING YOUR STUDY

    Book ID/图书代码: 10350019C00155

    English Summary/英文概要: A concise, simplified approach to the research process in business and management, guiding students step-by-step through their research project, from exploring questions and problems, to designing the research, and lastly, writing the results.

    Chapters include a design matrix and three sets of questions by research objective to help identify the designs that are appropriate for a project and why. There are also seven road marker activities –exploring, planning, creating, conducting, collecting, analyzing, and writing – directing students from one milestone to the next.

    Chinese Summary/中文概要:

    Awards/获奖情况:“Business Research: A Guide to Planning, Conducting, and Reporting Your Study is a worthy entry into this field of research texts. It provides a carefully thought out and tightly organized plan for conducting research across a variety of business and non-business fields. Rather than a cook book, it presents a sound theoretical approach to doing research firmly grounded in an understanding of the scientific method. It carries the student from problem inception to finished report in a highly readable and entertaining way. It can be recommended to any instructor who wants a text for a research methods course that is flexible and easy to use.” (Ronald Goldsmith Reviewer 2018-03-23)

    About the Author/作者介绍:

    Format:HARDCOVER

    Rights Status/版权销售情况:Simplified Chinese/简体中文:AVAILABLE

    Complex/Traditional Chinese/繁体中文:AVAILABLE

    Sales in other countries/其他国家销售情况:

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