THE MANAGEMENT GAME OF COMMUNICATION

Book ID/图书代码： 04331419C00117

English Summary/英文概要： We still see many communication graduates with little business knowledge and business graduates with little communication knowledge. This schism leads communication scholars to assume that better communication is an end in itself while management see it as a means to an end it must somehow contribute to the bottom line. How can strategic communication and public relations support corporations? What can communicators learn from management disciplines? Moreover, how should universities and business schools deal with the need to integrate research and education from different disciplines to advance the field? This book addresses these challenges and offers some answers. The contributions from primarily European countries were selected from a large number of peer-reviewed contributions for the 2015 congress of the European Public Relations Education and Research Association hosted by BI Norwegian Business School in Oslo. The chapters explore challenges of linking both fields; discuss research focusing on communication, leadership and organisational goals; and present findings from current research in corporate communication.

Chinese Summary/中文概要：

Awards/获奖情况：

About the Author/作者介绍： Edited by Peggy Simcic Bronn, Bi Norwegian Business School, Oslo, Norway Stefania Romenti, Iulm University, Milan, Italy Ansgar Zerfass, University of Leipzig, Leipzig, Germany; Bi Norwegian Business School, Oslo, Norway

Format:HARDCOVER

Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE

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