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    图书详情
    代理商:大苹果
    页数:240
    定价:0.00 美元
    上传日期:2019-9-11 0:00:00

    BUILDING A STORYBRAND: CLARIFY YOUR MESSAGE SO CUSTOMERS WILL LISTEN

    Book ID/图书代码: 06001519C00043

    English Summary/英文概要: New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.

    Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media.

    Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers

    Chinese Summary/中文概要:

    Awards/获奖情况:

    About the Author/作者介绍: Donald Miller has helped more than 3,000 businesses clarify their marketing messages so their companies grow. He’s the CEO of StoryBrand, the cohost of the Building a StoryBrand Podcast, and the author of several books, including the bestsellers Blue Like Jazz and A Million Miles in a Thousand Years. He lives in Nashville, Tennessee, with his wife, Betsy, and their dogs, Lucy and June Carter.

    Format:HARDCOVER

    Rights Status/版权销售情况:Simplified Chinese/简体中文:SOLD(非我们代理)

    Complex/Traditional Chinese/繁体中文:AVAILABLE

    Sales in other countries/其他国家销售情况:

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