WHY SMART PEOPLE MAKE BIG MONEY MISTAKES-AND HOW TO CORRECT THEM
Book ID/图书代码： 07B10885
English Summary/英文概要： Protect and grow your finances with help from this definitive and practical guide to behavioral economics revised and updated to reflect new economic realities.
In their fascinating investigation of the ways we handle money, Gary Belsky and Thomas Gilovich reveal the psychological forces the patterns of thinking and decision making behind seemingly irrational behavior. They explain why so many otherwise savvy people make foolish financial choices: why investors are too quick to sell winning stocks and too slow to sell losing shares, why home sellers leave money on the table and home buyers don t get the biggest bang for their buck, why borrowers pay too much credit card interest and savers can t sock away as much as they d like, and why so many of us can t control our spending. Focusing on the decisions we make every day, Belsky and Gilovich provide invaluable guidance for avoiding the financial faux pas that can cost thousands of dollars each year.
Filled with fresh insight; practical advice; and lively, illustrative anecdotes, this book gives you the tools you need to harness the powerful science of behavioral economics in any financial environment."
Chinese Summary/中文概要： 銷售百萬的理財好書
聰明的人沒有想像中那麼會理財!?
心理經濟學是研究商業行為的一門科學。在本書中，《Money》雜誌的資深財經記者Gary Belsky和康乃爾大學的心理學家Thomas Gilovich，根據最新的研究結果，解說一般人何以因為心理的癥結，無法明智管理錢財。
為什麼有很多人有一顆聰明的頭腦，碰到理財卻一籌莫展?
為什麼有許多投資人眼看股市大漲特漲，卻輕易聽信別人，賣掉手中的好股票?
為什麼有這麼多人用現金付帳錙銖必較，買東西刷信用卡卻再貴都無所謂?
不論是在股票市場、房地產市場，大部分人都很容易做出錯誤決定，因此遭受為數可觀的損失。其實我們最常犯的理財錯誤，有許多能用心理學解釋商業行為，並從中加以修正。本書作者由資深財經記者和心理學家，分析心理經濟學的領域，研究人們用錢、投資、儲蓄、借貸的決定，以及浪費錢的原因。
本書提供了幾十種的理財訣竅，協助我們克服這些混淆財務判斷的盲點，讓我們享有更大的財務自由，教導讀者如何改變理財方式，避免無謂的浪費。(CL)
Awards/获奖情况：2000年 版權已售:
Germany (Finanzbuch); Japan (Nihon Keizai Shimbun-sha); Korea (Hyunsil Mirae); France (Les Editions Transcontinental); Brazil (Siciliano); Italy (Etas); Czech Republic (Martin Vopenka); Portugal (Caleidoscopio).
About the Author/作者介绍： Gary Belsky is editor in chief of ESPN The Magazine, where he has worked since 1998. The author of several books, he lectures frequently on the psychology of decision-making to business and consumer groups around the world. >From 1994 through 1998, Belsky was a regular commentator on CNN’s Your Money and a frequent contributor to Good Morning America, CBS This Morning, Crossfire and Oprah; he continues to appear on local and national radio and TV, commenting on sports, economics, business and personal finance. A St. Louis native, Belsky graduated from the University of Missouri in that city in 1983 with a BA in speech communication and political science. Before joining ESPN he was a writer at Money magazine and a reporter for Crain’s New York Business and the St. Louis Business Journal. In 1990, Belsky won the Gerald Loeb Award for Distinguished Business and Financial Journalism, administered by The Anderson School at UCLA. Belsky, who lives in Manhattan, serves on the board of directors of Urban Pathways, one of New York City’s largest providers of services to the homeless and mentally ill; as well as the New York Neo-Futurists, an East Village theater company.
Thomas Gilovich is a professor of psychology at Cornell University and author of How We Know What Isn’t So. He lives in Ithaca, New York.
Format:
Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE(到期可授)
Complex/Traditional Chinese/繁体中文：AVAILABLE(到期可授)
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