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首页   上一页   下一页   末页     65/81                        每页10本图书
代理商:大苹果 WHATEVER YOU DO, DON’T RUN: TRUE TALES OF A BOTSWANA SAFARI GUIDE

页数: 246 到书日期: 2007-12-21 上传日期: 2007-6-4

中文概要: 在非洲草原上,奔跑就會成為獵物,所以「無論發生什麼事,千萬不要跑!!」這是資深狩獵導遊教導每位新進導遊的第一件事。來自澳洲的Peter Allison,19歲到波札那(Botswana)當野外探險導遊,至今已超過12年。彼得以詼諧的手法描述了自己的童年與發生在他當狩獵導遊的趣事。書中不僅詼諧,彼得對於動物的觀察與尊重,讓人屢屢在笑過後對他不禁肅然起敬。


英文简介: Whatever You Do, Don’t Run is a hilarious collection of true tales from top -safari guide Peter Allison. In a place where the wrong behavior could get you eaten, Allison has survived face-to-face encounters with big cats, angry -elephants, and the world’s most unpredictable animals—herds of untamed tourists and foolhardy guides whose outrageous antics sometimes make them even more dangerous than a pride of hungry lions!

Join Allison as he faces down charging lions—twice; searches for a drunk, half-naked tourist who happens to be a member of the British royal family; drives a Land Rover full of tourists into a lagoon full of hippos; and adopts the most -vicious animal in Africa as his “pet.” Full of lively humor and a genuine love and respect for Botswana and its rich wildlife, Whatever You Do, Don’t Run takes you to where the wild things are and introduces you to a place where every day is a new adventure!

  版权销售情况:  简体中文:   繁体中文:
 
 
代理商:大苹果 THE CROCHET BIBLE

页数: 0 到书日期: 2007-5-14 上传日期: 2007-5-15

中文概要:


英文简介: Discover the creative potential of crochet with this comprehensive book that takes you from first steps to totally hooked - invaluable whatever your skill level. Basic techniques are thoroughly explained through clear artworks and easy-to-follow instructions, while over 35 alternative stitch patterns make this an indispensable library.

Creative techniques stretch your skills to crochet stunning patterns, textures, colour effects and shapes for endless variation and possibilities. More than 30 original projects, from classic baby clothes to contemporary cushions and throws, explore the techniques, allowing you to learn a new technique and crochet a project straight away.

  版权销售情况:  简体中文:   繁体中文: 繁体版权未售 
 
 
代理商:大苹果 LONG WAY DOWN

页数: 341 到书日期: 2007-10-12 上传日期: 2007-5-14

中文概要: 繼四年前重機旅行後Long Way Round後,再度上路。這次Long Way Down是作者伊旺麥奎格跟朋友查理布爾曼,自2007/05/12到2007/08/04,約三個月的時間,從蘇格蘭的John o’ Groats,一路橫跨歐洲,經過利比亞、衣索比亞、蘇丹、盧安達、烏干達...到非洲最南端的開普敦。這趟旅程不只是騎車橫越非洲,也為聯合國兒童基金會(UNICEF)和為健康而騎(Riders for Health)募款,並拍成國家地理頻道的紀錄片。【Two men, two continents 15,000 miles in 85 days】(VL)


英文简介: http://www.longwaydown.com/
After their fantastic trip round the world in 2004, fellow actors and bike fanatics Ewan McGregor and Charley Boorman couldn’t shake the travel bug. And after an inspirational UNICEF visit to Africa, they knew they had to go back and experience this extraordinary continent in more depth. And so they set off on their 15,000-mile journey with two new BMWs loaded up for the trip. Joining up with producer/directors Russ Malkin and David Alexanian and the Long Way Round team, their route took them from John O’Groats at the northernmost tip of Scotland to Cape Agulhas on the southernmost tip of South Africa. Riding through spectacular scenery, often in extreme temperatures, Ewan and Charley faced their hardest challenges yet. With their trademark humour and honesty they tell their story ? the drama, the dangers and the sheer exhilaration of riding together again, through a continent filled with magic and wonder.

  版权销售情况:  简体中文: 简体版权未售    繁体中文: 繁体版权未售 
 
 
代理商:大苹果 AROUND THE WORLD IN 90 MINUTES

页数: 156 到书日期: 2007-5-21 上传日期: 2007-5-7

中文概要: 有時只有相對較少的球迷們能夠設法搞到2006年德國世界盃門票,,全球各地數十億的人們觀看了這場電視直播賽事。受到這場賽事的鼓舞,作家維納爾決定不做沙發土豆,加入到球迷的行列中去。他的追求:僅用四周是時間環遊世界,就像到另一個星球去觀摩瘋狂世界盃。從Gdansk(波蘭格但斯克)到漢城,從布宜諾賽勒斯(阿根廷首都)到羅馬,加入到這場民族與民族之間的足球世界盃洪流中,體驗精疲力竭,緊張煩惱的時差綜合症,大衛很快意識到他觀察這些人群,同樣地這些人也樂在其中——只是他們在勝利,失敗,悲劇和平局怪圈下各種不同反應。不管是因辭職而悔恨爛醉如泥的,或是異常欣喜的韓國大棒子,我們歡慶好或是,吊念世界盃的方式看上去暴露了我們的民族特性和其他不多的故事套路。這部真誠的,幽默的,具有深刻意義的大衛•維納爾的旅遊書,是給世界上真正的球迷們的。他提醒我們,不管是眼淚,頭膝肘撞和提早出局,世界盃是給全世界觀眾一場真正的體驗,珍惜,只為每四年一度的四周時間,來使我們團結一致。 (Sandy)


英文简介: Whilst only relatively few football fans managed to get a match ticket for the 2006 World Cup in Germany, billions of people watched it on TV screens all around the globe. Acclaimed football writer David Winner decided it was time to get off his sofa and join them. His quest: to circle the globe in just four weeks and watch as the planet went World Cup crazy. Travelling from Gdansk to Seoul, from Buenos Aires to Rome, joining in the drama of the World Cup in nation after nation whilst battling flu, exhaustion and agonisingly intense jet-lag, David soon realises he is watching the people as much as the games themselves - the differences in their reactions to victory, defeat, tragedy and even the odd dull 0-0 draw. Whether it be the rueful resignation of drunken Poles or the ecstatic jubilation of hysterical Koreans, the way we celebrate or commiserate the World Cup seems to bring out our national characters and stories in a way that not much else can. This heartfelt, humorous and ultimately poignant account of David Winner’s travels is a book by and for the true fan. He reminds us that, despite the tears, headbutts and early exits, the World Cup is for its spectators a truly global experience, managing, for just four weeks every four years, to unite us all.

  版权销售情况:  简体中文: 简体版权未售    繁体中文: 繁体版权未售 
 
 
代理商:大苹果 MARKETING STRATEGY MASTERCLASS: THE 100 QUESTIONS YOU NEED TO ANSWER TO CREATE YOUR OWN WINNING MARKETING STRATEGY

页数: 628 到书日期: 2008-9-7 上传日期: 2007-5-6

中文概要: 本書不僅集結作者在此領域多的學術及實戰的經驗外,更介紹其發想的行銷策略(SCORPIO)的原型架構及運用方式。(VL)


英文简介: This is a highly structured and fully developed practical companion to Fifield’s successful Marketing Strategy- now entering its third edition. It can however stand alone for those executives whose needs are for guidance on implementing marketing strategy rather than doing the background thinking and covering the key conceptual issues.

Taking the same underlying format as Marketing Strategy the book does not cover the ’corporate/business strategy’ content (which takes up Part 2 of the earlier title) but focuses overwhelmingly on the practical details of using a real strategy model (SCORPIO) to develop a plan.

The book will be in three parts all based on how to research, create and then activate a strategic market plan. Great emphasis is placed on the clarity of the planning model- used internationally with major companies and refined over many years. Important elements for the user of the book will be the use of-

* Questionnaires and feedback techniques
* Templates that can be used to create real plans as the user works through the model
* A huge range of FAQs that stimulate and support thinking based on widespread company experience

This is a real and practical masterclass for serious executives and students, to be used alongside Strategic Marketing or independently.

* Linked to the author’s highly successful and influential Marketing Strategy title- recently published in its 3rd edition

* Highly practical approach written by a widely published advisor to major international businesses who also holds a senior academic post

* Based on the unique SCORPIO model supported by 20 years of use in the international strategy market

* All the tabular, template, diagrammatic and questionnaire materials will be available to users in electronic form

Synopsis
This is a highly structured and fully developed practical companion to Fifield’s successful "Marketing Strategy" - now entering its third edition. It can however stand alone for those executives whose needs are for guidance on implementing marketing strategy rather than doing the background thinking and covering the key conceptual issues. Taking the same underlying format as "Marketing Strategy" the book does not cover the ’corporate/business strategy’ content (which takes up Part 2 of the earlier title) but focuses overwhelmingly on the practical details of using a real strategy model (SCORPIO) to develop a plan. The book will be in three parts all based on how to research, create and then activate a strategic market plan. Great emphasis is placed on the clarity of the planning model- used internationally with major companies and refined over many years.Important elements for the user of the book will be the use of: questionnaires and feedback techniques; templates that can be used to create real plans as the user works through the model; and, a huge range of FAQs that stimulate and support thinking based on widespread company experience.

This is a real and practical masterclass for serious executives and students, to be used alongside "Strategic Marketing" or independently. It is linked to the author’s highly successful and influential "Marketing Strategy" title - recently published in its 3rd edition. It features a highly practical approach written by a widely published advisor to major international businesses who also holds a senior academic post. It is based on the unique SCORPIO model supported by 20 years of use in the international strategy market. All the tabular, template, diagrammatic and questionnaire materials will be available to users in electronic form.

  版权销售情况:  简体中文: 简体版权未售    繁体中文: 繁体版权未售 
 
 
代理商:大苹果 THE BUSINESS GUIDE TO SUSTAINABILITY: PRACTICAL STRATEGIES AND TOOLS FOR ORGANIZATIONS(SECOND EDITION)

页数: 288 到书日期: 2009-7-27 上传日期: 2007-4-29

中文概要: 如何減少成本開銷? 如何增加人力資源?
如何改善工作環境品質? 如何選擇永續性的投資?
如何成功地為企業帶來營收? 如何構思一個更舒適環保的未來?

企業擁有的競爭優勢必須具有持久性,本書提供企業全方位進行永續經營的指南和詳細規劃,透過永續發展,作者著重於環境與社會責任的經營策略,創造企業價值。(CL)


英文简介:

  版权销售情况:  简体中文:   繁体中文: 繁体版权未售 
 
 
代理商:大苹果 PRACTICAL KNOW-HOW IN THE GARDEN

页数: 96 到书日期: 1900-1-1 上传日期: 2007-3-26

中文概要:


英文简介: GENERAL GARDEN TIPS include natural fertilizers, toilet roll planters, how to fit a garden hose, feeding the birds and removing rust from garden tools; DEALING WITH PESTS AND WEEDS includes beating slugs, discouraging moles and banishing weeds without chemicals; THE VEGETABLE GARDEN includes rotating crops, what to grow, the best tomatoes and storing apples and pears; ALLOTMENTS includes checking the rules, growing flowers amongst the veg and preparing the plot; THE FLOWER GARDEN includes what to grow for the scent , where to buy for success with roses, what to plant in a shady corner and when to dead-head spring bulbs; THE HERB GARDEN includes where to plant kitchen herbs and how to use them, which herbs to dry and how to preserve..

  版权销售情况:  简体中文: 简体版权未售    繁体中文: 繁体版权未售 
 
 
代理商:大苹果 PRACTICAL KNOW-HOW IN THE HOME

页数: 96 到书日期: 1900-1-1 上传日期: 2007-3-26

中文概要:


英文简介: Stains and washing; Furniture; fixtures and fittings; Crockery and cutlery; Pots, pans and kitchen accessories; Taps, drains and gutters; Around the house

  版权销售情况:  简体中文: 简体版权未售    繁体中文: 繁体版权未售 
 
 
代理商:大苹果 PRACTICAL KNOW-HOW IN THE KITCHEN

页数: 96 到书日期: 1900-1-1 上传日期: 2007-3-26

中文概要:


英文简介: Ingredients; Cook’s tips; Money savers; Appliances that help; The kitchen novice; Jam making; The perfect roast; Seasons for game birds; Catering for Christmas

  版权销售情况:  简体中文: 简体版权未售    繁体中文: 繁体版权未售 
 
 
代理商:大苹果 PRACTICAL KNOW-HOW IN THE WARDROBE

页数: 96 到书日期: 1900-1-1 上传日期: 2007-3-26

中文概要:


英文简介: Everything you ever wanted to know about clothes: organisation, under and outer garments, accessories and care. Invaluable tips, from jazzing up old favourites, freezing tights and stockings to keep them from laddering and hanging your best skirt, to de-fluffing cardigans, storing shoes and choosing the right accessories. With ’historical extras’ ,such as caring for antique garments and family heirlooms, stylish illustrations and witty quotes.

  版权销售情况:  简体中文: 简体版权未售    繁体中文: 繁体版权未售 
 
 
 
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