7 Lessons in Marketing is a quick course in the skills of successful marketing, giving you everything you need to know in just seven short chapters. From customers, marketing research and strategic marketing techniques such as the Boston Box and Michael Porter’s Three Generic Strategies, to the marketing mix of product, price, place and promotion, you’ll discover how to identify and meet customers’ needs better than the competition.

《营销七大要诀》是一门快速提升营销实战能力的课程，仅通过七个简短章节便涵盖所有必备知识：从客户分析、市场调研到波士顿方框模型及迈克尔·波特的三种通用营销策略；从产品、价格、渠道到促销构成的营销组合体系——您将掌握如何比竞争对手更精准地识别并满足客户需求。

Eric Davies is a leading marketing expert who consults companies across the globe.

7 Lessons in Marketing is a quick course in the skills of successful marketing, giving you everything you need to know in just seven short chapters. From customers, marketing research and strategic marketing techniques such as the Boston Box and Michael Porter’s Three Generic Strategies, to the marketing mix of product, price, place and promotion, you’ll discover how to identify and meet customers’ needs better than the competition.

《说服和影响的7课》是一门速成型说服技巧课程，仅通过七个简短章节便涵盖您所需掌握的所有知识。从理解人们的决策机制，到提升个人权威性、建立良好关系，您将迅速掌握影响他人的核心能力。

Di McLanachan is the founder and Director of Learning Curves. She has over 25 years experience working with clients across the UK and internationally in all aspects of business training and personal development coaching.

7 Lessons in Managing Difficult People is a quick course in people management, giving you everything you need to know in just seven short chapters. From preventing difficult behaviour to managing conflict, you’ll discover the insider secrets you need to know in order to successfully manage difficult people.

《管理棘手员工的七大秘诀》是一门简明的人际管理课程，仅通过七个短章节便涵盖您所需掌握的所有知识。从预防不良行为到化解冲突，您将获得成功应对棘手员工所需的实用秘诀。

David Cotton is an international trainer, speaker, facilitator and author. He is a Felow of the British Institute for Learning and Development, a Member of the Institute of Leadership, and an accredited DISC practitioner. He has run a successful consultancy since the 1980s, working on 4 continents and more than 30 countries.

7 Lessons in Customer Care is a quick course in looking after people, giving you everything you need to know in just seven short chapters. From interacting with customers to communication excellence, you’ll discover how closely allied customer care is to marketing and how to manage the messages your organisation is sending out to the world.

《客户关怀七大要诀》是一门快速入门课程，通过短短七章内容为您全面传授客户服务所需的核心知识。从与客户的互动到沟通艺术的提升，您将深入理解客户关怀与市场营销之间的紧密关联，并掌握如何有效管理企业向外界传递的信息。

Di McLanachan is the founder and Director of Learning Curves. She has over 25 years experience working with clients across the UK and internationally in all aspects of business training and personal development coaching.

7 Lessons in Strategy is a quick course in acquiring vital strategic thinking skills giving you everything you need to know in just seven short chapters. From unpacking the myths of strategy and exploring the varying meanings people put to the word, to a closer examination of internal strategy, marketing strategy, brand strategy and competitive strategy, you’ll explore failures and successes and build a platform for developing your own strategic thinking skills.

《战略学习的7个要点》是一门快速提升关键战略思维能力的课程，仅通过七个简短章节便涵盖所需全部知识。内容涵盖破除战略领域的常见误解、解析人们对“战略”一词的不同理解，以及深入探讨内部战略、营销战略、品牌战略和竞争战略；您将通过分析成功与失败案例，为培养个人战略思维能力奠定坚实基础。

Stephen Berry is a leading expert on strategy as both a coach and a practitioner.

7 Lessons in Understanding and Interpreting Accounts is a quick course in finance basics, giving you everything you need to know in just seven short chapters. From the profit and loss account and the balance sheet through to using ratios and cash flow statements, it will help you deal confidently with questions such as ’Is our customer in trouble?’, ’Are we going to be paid?’ and ’Why are profits down?’

《理解与解读会计账目的7个要点》是一门快速掌握财务基础知识的速成课程，仅通过七个简短章节便涵盖您所需了解的所有内容。从利润表、资产负债表到比率分析和现金流量表的运用，本书将帮助您从容应对诸如“客户是否遇到困难？”、“能否收到付款？”以及“利润为何下降？”等关键问题。* 第一课：正确分析方法 * 第二课：会计基础入门 * 第三课：利润表（或损益表）* 第四课：资产负债表（或财务状况表）* 第五课：运用比率分析会计数据 * 第六课：现金流量表与集团会计 * 第七课：各类报表解析 探索财务报告的核心主题与核心概念，掌握基本知识，并通过实践性与启发性练习检验学习进度。《理解与解读会计账目的7个要点》是您快速取得成功的最佳途径。(Sandy)

Roger Mason is a Chartered Certified Accountant with many years’ practical experience as a Finance Director at a number of leading companies. He now lectures on financial and business topics. In addition, he has edited a financial publication and written many books.

But, by following the investigations of one of York’s medieval coroners, Thomas de Lincoln, we will learn that medieval people were just as shocked and appalled by murder as we are today. They too had a fascination with ‘true crime’ and sought to protect themselves and their families from danger. They pleaded innocence and provided alibis. They pointed fingers. They had their own suspicions. But there were no forensics, no crime scene analysis, no databases. While crime itself might have looked remarkably similar to today, how people responded to it, and what they felt about it was quite different. Suicide was very much illegal. Child-murder rarely resulted in justice. Juries acted as investigators and prosecutors.

Drawing on the likes of The Time Traveller’s Guide to Medieval England and The Light Ages, THE MAKING OF MURDER will be an immersive reading experience, putting us in the shoes of everyday medieval people. Pulling real cases from the Medieval Murder Maps she co-found and compiled, and which have been written about everywhere from the New Yorker, to the Guardian, from the Washington Post to The Times, Brown will weave together a story not only of the most heinous crimes, but those which portray the complexity of medieval law, its judiciary, and of the people who made decisions and enforced order during a time too often seen as chaotic and disordered.　

This internationally bestselling book distils the full insights of MBA knowledge and disciplines, providing a comprehensive and engaging guide to workplace success. This new edition has been thoroughly updated to reflect the changing curriculums from leading business schools reflecting how businesses are affected by such things as remote work, global disruption and geopolitics and the rise of AI, combined with the shift in learning to online training and the surge in microcredentials.

The 30 Day MBA covers the core 12 disciplines of knowledge from MBA courses and is supported by insightful use-cases from world-leading organizations including IKEA, Cisco, Shell and Heinz.

Look no further than The 30 Day MBA to broaden your business skills.　

这本国际畅销书提炼了工商管理硕士知识和学科的全部精髓，为职场成功提供了一本全面而引人入胜的指南。新版已全面更新，反映了顶尖商学院的课程变化，体现了远程工作、全球动荡、地缘政治和人工智能崛起对商业的影响，同时结合了在线学习和微证书激增的趋势。

《三十天工商管理硕士》涵盖了工商管理硕士课程的十二个核心知识学科，并辅以来自宜家、思科、壳牌和亨氏等世界领先组织的富有洞察力的案例研究。

想要拓展商业技能，《三十天工商管理硕士》是不二之选。（ZY)

Colin Barrow has lectured in business schools in the UK, the USA, Australia, the Far East and throughout Europe. A former visiting fellow at Cranfield School of Management, he is the author of the 30 Day MBA series, Financial Management for the Small Business and Starting a Business from Home and The Business Plan Workbook (all published by Kogan Page). He is based in Penzance, Cornwall, UK.

Dr. Robert Lustig, a pediatric neuroendocrinologist who has long been on the cutting edge of medicine and science, challenges our current healthcare paradigm which has gone off the rails under the influence of Big Food, Big Pharma, and Big Government.

You can’t solve a problem if you don’t know what the problem is. One of Lustig’s singular gifts as a communicator is his ability to “connect the dots” for the general reader, in order to unpack the scientific data and concepts behind his arguments, as he tells the “real story of food” and “the story of real food.”

Metabolical weaves the interconnected strands of nutrition, health/disease, medicine, environment, and society into a completely new fabric by proving on a scientific basis a series of iconoclastic revelations, among them:

Medicine for chronic disease treats symptoms, not the disease itself

You can diagnose your own biochemical profile

Chronic diseases are not "druggable," but they are "foodable"

Processed food isn’t just toxic, it’s addictive The war between vegan and keto is a false war—the combatants are on the same side

Big Food, Big Pharma, and Big Government are on the other side

Making the case that food is the only lever we have to effect biochemical change to improve our health, Lustig explains what to eat based on two novel criteria: protect the liver, and feed the gut. He insists that if we do not fix our food and change the way we eat, we will continue to court chronic disease, bankrupt healthcare, and threaten the planet. But there is hope: this book explains what’s needed to fix all three.　

She looks everywhere for a bed to sleep:

in a house, in a barn, on a boat – even on the moon.

But everyone everywhere is too afraid of ghosts to let her in!

Until the little ghost finds a very special place …

A heartwarming tale about belonging.　

Clive was raised in County Tyrone before studying art in Derry and Liverpool. His first and second picture books were both shortlisted for the AOI World Illustration Awards and One Leaf, Two Leaves, Count with Me! was chosen for Dolly Parton’s Imagination Library. Clive’s clients include HarperCollins, Penguin US, Templar, Froebel, and Marks & Spencer. He lives in Northern Ireland. His first picture book with O’Brien Press was Standing On One Leg is Hard.

When friends Tim, Deirdre and Joe spot a light flashing in the dark, they set out to investigate. What starts as a diversion while on holiday in the countryside quickly spirals into a dangerous adventure. Between a suspicious cabin, a sudden kidnapping, and a surprising betrayal, this could be their most challenging case yet. Can they solve it before it’s too late?

The second installment in Brian Gallagher’s exciting new series.　

当蒂姆（Tim）、迪尔德丽（Deirdre）和乔（Joe）这几位好友在黑暗中发现闪烁的灯光时，他们决定一探究竟。原本只是乡间度假时的一次消遣，却迅速演变成了一场充满危险的冒险。面对可疑的小屋、突如其来的绑架以及令人震惊的背叛，这或许将成为他们迄今为止面临的最棘手的案件。他们能赶在为时已晚之前解开谜团吗？

这是布莱恩·加拉格尔（Brian Gallagher）精彩新系列中的第二部作品。

Brian is the author of four adult novels, and his other books of historical fiction for young readers are Winds of Change set against the backdrop of Land League agitation, evictions and boycotting in 1880’s Ireland; One Good Turn and Friend or Foe – both set in Dublin in 1916; Stormclouds, which takes place in Northern Ireland during the turbulent summer of 1969; Secrets and Shadows, a spy novel that begins with the North Strand bombings during the Second World War; Taking Sides, about the Irish Civil War; Across the Divide, set during the 1913 Lockout; Arrivals, a time-slip novel set between modern and early-twentieth-century Ontario, and Pawns, set during Ireland’s War of Independence. Brian lives with his family in Dublin.

Find out more about Brian’s books at briangallagherwriter.com

Yea, you’re not alone. In My Mindful Era is the 90-day guide you need to slow down, refocus, and embrace living in the moment. Because it turns out, your life’s kind of amazing when you’re actually present and living it, you know?

And all it takes is less than 2 minutes every morning! No, really—we mean it! Take these small steps, and see big changes when you learn to:

- quiet the noise in your mind with simple, effective mindfulness techniques.
- reconnect with what really matters so your daily grind feels less like a blur.
- break free from tech’s constant pull.
- become an active listener and an engaged friend, partner, or parent.

Each day, you’ll journey through:

- a calming reading and guided meditation to bring you back to your center. - easy strategies, activities, and prompts to ground yourself in the now. - short, memorable mantras to gently pull you back when your mind wanders. stylish, uplifting designs (because mindfulness should be fun).

Just a few minutes a day can set the tone for the kind of life you want to live. Whether you’re overwhelmed by work emails, chasing after little ones, stuck overthinking last night’s awkward conversation, or sprinting toward a future you haven’t even planned yet, In My Mindful Era will guide you back to the present.

Breathe. Focus. Reclaim your time. Your mindful era starts now.　

Legendary creatures capture our imagination in a way quite unlike those known with certainty to exist. In Mysterious Creatures, David Alderton and Akara Heart bring readers into a shadowy, uncertain realm where myth and reality collide. Their enthralling investigation unveils the tantalizing truths behind the world’s most enigmatic creatures, and how they have become etched in our minds and imaginations. With meticulous research and gripping storytelling, Alderton and Heart unravel the legends of unicorns, dragons, werewolves, and more. Each chapter weaves together historical accounts, eyewitness testimonies, and cultural lore, inviting readers to question what lurks just beyond the veil of the known.

Dive beneath the waves to uncover the seductive secrets of mermaids. Trek through misty, isolated forests in search of Bigfoot or Sasquatch. Soar with the thunderbird, whose wings are said to summon storms. A perfect blend of science and wonder, skepticism and belief, Mysterious Creatures breathes life into the myths that have captivated our thoughts for generations.

Table of Contents

Introduction
1. The Quest for the Unicorn
2. Mermaids and Mermen
3. The World of Dragons
4. The Rise of the Phoenix
5. Vanquishing Vampires
6. The Curse of Werewolves and Dogmen
7. Searching for Bigfoot (Sasquatch)
8. Thunderbirds and Similar Stories

Bibliography
Acknowledgements
Index
About the Authors
　

传说中的生物以一种与已知确实存在的生物截然不同的方式激发了我们的想象力。在《神秘生物》中，大卫·奥尔德顿和阿卡拉·哈特将读者带入一个神话与现实碰撞的阴暗、不确定的境界。他们引人入胜的调查揭开显示了世界上最神秘的生物背后的诱人真相，以及它们究竟是如何铭刻在我们的思想和想象力中。此书通过细致的研究和扣人心弦的故事讲述，奥尔德顿和哈特揭开了独角兽、龙、狼人等等的传说。每一章都将历史记载、目击者证词和文化传说编织在一起，邀请读者质疑隐藏在已知面纱之外的东西。

两位作者带领读者潜入海浪之下，揭开美人鱼诱人的秘密。徒步穿越迷雾缭绕、与世隔绝的森林，寻找大脚怪或大脚野人。与雷鸟一起翱翔，据说雷鸟的翅膀可以召唤风暴。 《神秘生物》是科学与奇迹、怀疑论与信仰的完美结合，为几代人以来一直困扰着我们的神话注入了新的生命力。(Wendy)

Akara Heart is a writer, artist, and dancer whose work has long been inspired by animals, particularly mythical ones. She has previously worked with David on a variety of film and print projects involving animals. She lives in Glastonbury.

Fresh from her success solving the baffling murder of a beloved colleague, Petra’s been enjoying sunshine, ice cream and very little crime in her new home on the stunning Slovenian coast. Life is blissful . . . until a superyacht drifts into the harbour with a body sprawled on deck.

Steffi de Vries was a star on the social media scene, but her glittering career and picture-perfect life were brutally cut short. It seems that among her millions of followers, were many enemies: jealous boyfriends; ambitious rivals; illicit lovers and vengeful business partners. But who took their dislike beyond their phone screen and into real life?

Petra and her assistant Policist Aleš Koren soon find themselves deep in the world of wealth, glamour, luxury and ’likes’. But not all is as it seems . . . can they prise off the filter of perfection to reveal the murderous truth?　

Mark is the author of The Birds of Japan (Helm, 1991), The Whooper Swan (Poyser, 2003), Field Guide to Birds of East Asia (Helm, 2009) and Field Guide to the Birds of Japan (Helm, 2019). He has written research and review papers on a wide range of species and has contributed a regular column on natural history to The Japan Times newspaper continuously since 1982.

Educated at Keele and Stirling Universities, Mak has been writing since the late 1970s. From 1982 until 2015 his column Wild Watch was published in The Japan Times newspaper, the longest running single author natural history column in the world. Mark’s books include: A Birdwatcher’s Guide to Japan, Birds of Japan, Wild Asia, The Whooper Swan and Helm Field Guides Birds of East Asia, The Nature of Japan, Helm Field Guides Birds of Japan. His forthcoming books are: Wild Hokkaido: A guide to the national parks and other wild places of eastern Hokkaido, and Japan: The Natural History of an Asian Archipelago. More about his writings and work can be found at http://www.japannatureguides.com/

Mark is an active field naturalist, and a frequent lecturer and expedition leader for various expedition companies. His travels have taken him to all continents. He is the founder of Japan Nature Guides and leads many birdwatching, natural history and photographic tours throughout Japan.

Can you see the ecstatic dance of your wildest dreams?
Can you feel the gnawing rumblings of your ravenous soul?
Can you smell the intoxicating aroma of your potent purpose and potential?

Rewilding is Dr. Kristy Vanacore’s heroine’s journey into darkness and light. An intimately personal and intensely relatable story of a suburban hockey mom, wife, and clinical psychologist, who despite appearing to have it all, was slowly, achingly dying from her own pathologies. Mentally brainwashed, physically broken, emotionally numb, and spiritually asleep, Kristy was simultaneously overwhelmed and underwhelmed; a caged horse shackled by fear, siphoned of life force, verging on extinction.

Kristy invites you into her raw and honest account of metamorphosing from near death and disassociation to resolving complex trauma, awakening to purpose, reclaiming her truth, and reveling in the sovereignty of her spirit. She shares her Rewilding journey-an emancipation from the domestication and conditioning of tolerance, distraction, and fear to the empowered freedom of inherent curiosity, passion, instinctual wisdom, and joy. Her story inspires others to do the same.　

Witnessing the rise of chronic illness and the shortcomings of conventional therapies, Dr. Kristy committed her life’s work to helping people reconnect with their innate self-healing capacities. Her methods integrate mind, body, and spirit through multidimensional and bioquantum practices, honoring that we are vibrational beings who heal through frequency, embodiment, and cellular regeneration.

Through private sessions, group experiences, retreats, and educational offerings, she guides people to unlearn the conditioning of fear and domestication, reclaim their sovereignty, and live with vitality, joy, and purpose. She uniquely and lovingly guides individuals to rediscover their body’s brilliance and timeless wisdom so they can realign with the natural synergy of all of creation. She lights the way for you remember your roots, rekindle your instincts, and reclaim your sovereignty.

She is the author of "ReWilding: A Woman’s Quest to Remember Her Roots, Rekindle Her Instincts, and Reclaim Her Sovereignty" and the forthcoming books: Rewilding Wellness: Rooted Wisdom to Rise Well, Rooted Remedies: A Workbook for Wellness; and "Wisdom of the Wild Way."