PERSUASION EQUATION: THE SUBTLE SCIENCE OF GETTING YOUR WAY

Book ID/图书代码： 00431015B77415

English Summary/英文概要： How do you get people to see things your way? Whether you’re trying to secure a promotion, make a sale, or rally support for a new idea, the ability to persuade those around you is absolutely essential to success.
Merging research and real-world application, this insightful guide reveals what really drives decisions and introduces readers to the persuasion equation - a powerful combination of factors proven to speed agreement. Readers will discover the surprising reasons people say “yes” and learn how to:

Radiate an aura of expertise
Win trust and leverage credibility
Build a business case that appeals to both heart and mind
Adapt for personality, gender, and generational differences
Use language strategically
Perfect the five-step persuasion process
Generate group buy-in
Master organizational politics

From crafting compelling emails to convincing a colleague to nailing the big presentation, Persuasion Equation is your personal recipe for success.

Chinese Summary/中文概要： 如何让他人认同你的思维？
无论你是要获得晋升，成功推销还是为新主意的推广赢取支持，说服身边的人认同你的观点是成功的关键。

《说服方程式》结合研究和案例，揭示了促成决定的因素，并教授读者掌握说服方程式来加快与他人达成一致的速度。读者会发现人们往往会因为一些意想不到原因赞同你，你得学会：

表现得自己很专业
赢取信任，利用信誉
建立一个互惠互赢的事件
接受性格，性别和普遍的一些差异
利用语言战术
完善五步说服步骤
掌握团体政策

从撰写一个有说服力的邮件到劝说一位同事加入自己的阵营准备展示，《说服方程式》是你成功地必备武器。(XAT)

Awards/获奖情况：“My educated guess is that there are approximately 1,001 research-based tips in this book for making yourself more persuasive in business situations. Mark Rodgers talks about something else that’s just as important, though: how to conduct yourself with grace and integrity when things don’t go your way.” —Daniel H. Pink, best-selling author of To Sell Is Human and Drive

New York Times best-selling author Daniel Pink claims there are approximately 1,001 research-based tips in this book — including these valuable insights: • A self-test to determine if you are "made to persuade," and what to do if you’re not. • Surprising truths about how we all think and make decisions.

• What you really need to know about the opposite sex, even if it upsets people.

• Persuasion 360: 19 ways to influence up, down and sideways.

• Persuasion 911: Ten emergency actions to take when “yes” seems out of reach.

• A persuasion action plan that can provide a 10,000:1 return. Yes, you read that right.

Please review the book’s electronic press kit and watch this short video for more information; a copy of the book is on its way, too. Mark also is available for interviews or to write articles, columns or blog posts.

About the Author/作者介绍： 马克•罗杰斯是高峰表现商业集团的主要合伙人，公司主要帮助客户高效提升说服他人的能力。马克是一位极受欢迎的演讲家，他办了1500多个说服事务工作坊，平均每年演讲200多场。马克管理着“说服事务”博客，并著有《提升销量》。详情请见：http://www.amacombooks.org/book.cfm?isbn=9780814434178#sthash.tLGAciHa.dpuf

MARK RODGERS is a principal partner of the Peak Performance Business Group, which helps clients dramatically improve their ability to persuade. A sought-after speaker, he has conducted more than 1,500 sales and persuasion workshops and averages more than 200 presentations a year. He pens the Persuasion Matters blog and is the author of Accelerate the Sale. - See more at: http://www.amacombooks.org/book.cfm?isbn=9780814434178#sthash.tLGAciHa.dpuf

Format:

Rights Status/版权销售情况：Simplified Chinese/简体中文：SOLD(非我们代理）

Complex/Traditional Chinese/繁体中文：AVAILABLE

Sales in other countries/其他国家销售情况：

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