RESILIENT ORGANIZATIONS: HOW TO SURVIVE, THRIVE AND CREATE OPPORTUNITIES THROUGH CRISIS AND CHANGE

Some organizations are able to survive and thrive through times of uncertainty while others stumble and fall at the first sign of trouble. What differentiates resilient organizations from those that are not? Do we need to wait until a crisis strikes to see how resilient an organization is, or can we diagnose resilience in advance of a crisis? Resilient Organizations draws on primary research to re...
 
UNDERSTANDING DIGITAL MARKETING: MARKETING STRATEGIES FOR ENGAGING THE DIGITAL GENERATION(FOURTH EDITION)

The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web-marketing, the rules of new media and researching the new generation of digital consumers. Clear, informa...
 
MALCOLM MCDONALD ON MARKETING PLANNING: UNDERSTANDING MARKETING PLANS AND STRATEGY(SECOND EDITION)

A primer for marketing professionals and students, the second edition of Malcolm McDonald on Marketing Planning provides a clear guide to marketing planning. Focussing on the practical application of marketing planning this book will guide readers through the production of a marketing plan that has real world application. Key content includes defining markets and segments, setting marketing object...
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