CHARTERED PUBLIC RELATIONS: LESSONS FROM EXPERT PRACTITIONERS
Book ID/图书代码： 07682015B77896
English Summary/英文概要： Published as part of the 2015 tenth anniversary celebrations of the Chartered Institute of Public Relations (CIPR)’s Royal Charter, Chartered Public Relations is an anthology of modern-day public relations best practice from Chartered Public Relations practitioners. It makes a valuable contribution to the advancement of public relations thinking worldwide by addressing the most current discussions on topics such as qualification of results in public relations, internal communications, freedom of information, global communication and more.
Chartered Public Relations discusses in detail, among other things, the shift to the open organisation, the application of best practice in different markets and the impact of the globalisation of markets in public relations. Featuring contributions from public relations experts from a plethora of industries and companies including Specsavers, Thomson Reuters, Pielle Consulting and the University of Cambridge, it will inspire a new wave of professionals to take up the challenge of achieving Chartered PR Practitioner status.
Chinese Summary/中文概要： 《特许公关》作为2015年公关特许协会（CIPR）的皇家特许10周年庆的一部分出版，是一本描述当今社会特许公关从业者的最佳公关实践选集。它对全球公共关系理论的进步起到了有价值的贡献，它提出了现在热议的话题，比如公共关系结果的资格，内部沟通，信息自由，全球化交流及其他更多的话题。
《特许公关》详细地讨论了，除了其他以外的，向开放型组织转变，在不同市场最佳实践的应用和市场全球化对公共关系的影响。专门写了来自许多产业和公司的公关专家的贡献，包括Specsavers英国全球连锁眼镜店，路透社，派利咨询和剑桥大学，本书将激起专业人士挑战获得特许公关从业者资格的浪潮。（YYW）
Awards/获奖情况：
About the Author/作者介绍： 斯蒂芬•沃丁顿是公关特许协会的主席，特许公关从业者，凯旋公关的欧洲电子社交媒体主任。通过过去20年的努力，他在现代化公关人士高管里赢得了名声。他著有《无政府品牌》《#汪达尔品牌》和《分享这个和那个》。
Stephen Waddington is President of the CIPR, a Chartered PR Practitioner and European Digital and Social Media Director of Ketchum Public Relations. He has earned a reputation as a public relations moderniser through senior roles he has held during the last twenty years. He is also author of Brand Anarchy, #BrandVandals, Share This and Share This Too.
Format:HARDCOVER
Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE
Complex/Traditional Chinese/繁体中文：AVAILABLE
Sales in other countries/其他国家销售情况：
原文第一章内容：暂无
手稿：暂无
大纲：暂无