PROFESSIONAL SERVICES MARKETING HANDBOOK: HOW TO BUILD RELATIONSHIPS, GROW YOUR FIRM AND BECOME A CLIENT CHAMPION
Book ID/图书代码： 07682015B78014
English Summary/英文概要： The market for professional services and consulting firms is changing, driven by evolving and more demanding client requirements. Legal, accountancy and other professional services firms are now looking for a new breed of leaders with the insight to help deliver those requirements. Professional Services Marketing Handbook, published in association with the Professional Services Marketing Group, is for marketing and business development professionals, sales specialists, and a firm’s technical practitioners who want to play a fuller role in their firm’s obsession with client relationship development to increase their impact and influence.
Featuring international case studies and best practice from industry leaders and experts such as Allen & Overy, Baker & McKenzie, PwC, Reeves & Co and White & Case, Professional Services Marketing Handbook explains how to become a complete client champion - the voice of the client - to both shape and deliver a firm’s client solution and experience. It helps marketers develop a growth strategy for their firm, understand and connect with clients more deeply and develop and manage client relationships to build successful brands.
Chinese Summary/中文概要： 专业服务和咨询公司的市场正在发生变化，随着不断变化和更苛刻的客户要求发生变化。法律，会计及其他专业服务公司正在寻找一种新型的能帮助他们提供这些要求的领导者。《专业服务营销手册》，本书与专业服务营销集团合作出版，适合营销和业务发展的专业人士，销售专员，和公司里想通过发展好客户关系，以此增加他们的影响力的技术人员。
有国际案例研究专题和行业领军企业的最佳实践，还有如艾伦& 欧薇瑞， 贝克&麦肯齐，普华永道，李维斯& Co和凯威律所的专家们，《专业服务营销手册》介绍了如何成为一个完完整整的赢得客户的冠军-来自客户的声音--塑造和提供给公司客户解决方案和传授经验。它帮助营销人员为他们的公司制定一个成长战略，理解和与客户建立更深的联系，管理好客户关系，以建立成功的品牌。（YYW）
Awards/获奖情况：
About the Author/作者介绍： 奈吉尔•克拉克在专业服务公司带领营销团队已超过20年。工作涉及包括管理咨询，法律，环境咨询，工程设计，商业服务和项目管理等领域。他是专业服务营销集团（PMSG）的前主任。
查尔斯•尼克松，工商管理硕士，剑桥营销学院的主席。他是CAM，特许营销协会（CIM）和皇家艺术学会的成员，是CIM剑桥分会会长。他是名经验丰富的导师，他教授的课程跨CIM和CAM资格的各个级别。
Nigel Clark has led marketing teams in professional services firms for more than 20 years in sectors including management consulting, legal, environmental consulting, engineering design, business services and project management. He is a former director of the Professional Services Marketing Group (PSMG).
Charles Nixon, MBA, is Chairman of Cambridge Marketing College. He is a Fellow of CAM, the Chartered Institute of Marketing (CIM) and the Royal Society of Arts, and is President of the CIM Cambridgeshire branch. An experienced tutor, he delivers courses across all levels of CIM and CAM qualifications.
Format:
Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE
Complex/Traditional Chinese/繁体中文：AVAILABLE
Sales in other countries/其他国家销售情况：
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