SOCIAL MEDIA RECRUITMENT: HOW TO SUCCESSFULLY INTEGRATE SOCIAL MEDIA INTO RECRUITMENT STRATEGY

Book ID/图书代码： 07682015B78228

English Summary/英文概要： In order to attract the right people into your organization despite a global shortfall of talented candidates, new methods are now needed to reach future talent. Social media needs to become a vital part of any recruitment strategy. Social Media Recruitment combines practical guidance with case studies and insights from industry thought leaders to provide a full understanding of what social media means for HR and recruitment and how to successfully integrate and use it. It covers the essentials from the beginning to the end of the process, including employer branding, interviewing and onboarding, and how to assess the ROI of the social media recruitment strategy.

Ideal for all HR and recruitment professionals, and anyone responsible for talent strategy, this practical guide focuses on devising and implementing a social media recruitment strategy that works for your organization and is aligned with your recruitment objectives.

Chinese Summary/中文概要： 在全球优秀候选人短缺的情况下，为了吸引对的人到你的组织，你现在需要新的找到未来人才的方法。社交媒体将成为招聘战略的重要组成部分。《社交媒体在招聘中的应用》一书结合了实务指导，案例研究和来自行业思想领袖的见解，为读者提供了关于社交媒体对人力资源从事人员和招聘意味了什么，和如何成功在招聘中融入和运用社交媒体的全面理解。它涵盖了招聘从开始到结束全过程的基本要件，包括雇主品牌建设，面试，和入职，以及如何评估招聘中社交媒体渠道的投资回报率。

本书是人力资源从事人员和招聘专员，以及负责人才规划人员的理想之选，这本实务指南主要写了如何制定和执行适用于你所在的组织和符合你招聘目标的社交媒体招聘策略。（YYW）

Awards/获奖情况："This well-written definitive guide to social media recruitment is an essential resource for integrating social media into recruitment strategies and processes. The book’s comprehensive and practical approach, with compelling case studies, provides a strategic framework and a clear road map to deliver, all in an insightful and engaging way." (Heather Travis, Director, Asia Pacific - Armstrong Craven, and Chairman, Executive Research Association (ERA))

"Any recruiting leader wanting to up their game in social recruiting will want to read this from cover to cover." (Tony Restell, Founder, Social-Hire.com 2016-07-11)

"Social Media Recruitment is one of the most comprehensive sources for all things social media recruiting to date." (Jessica Miller-Merrell, Founder of Blogging4Jobs)

"This book is a must read for recruiters, entrepreneurs, leaders and managers. [I]t helps them overcome the fear and doubts they have regarding using social media for recruitment and is a great, veracious guide to successfully doing that." (René Bolier, Co-Founder OnRecruit)

"Andy is the social media and recruitment expert that the experts in the industry seek out to read and listen to. His advice is spot on and supported by years of diverse consulting experience." (Kelly Dingee, Director, Strategic Recruiting at Staffing Advisors)

About the Author/作者介绍： 安迪•海德沃斯是西罗纳咨询公司的奠基人，这家公司是一家帮助公司理解和将社交媒体融入他们招聘策略和过程的咨询公司。他有25年的招聘工作经验，成功地在英国，欧洲，中东，加拿大，美国，和APAC会议上做过招聘项目，开过研讨会，发表过演说。他也是得奖博客，西罗纳说法的作者，最近还为BBC拍摄了关于社交媒体招聘指南的短片。 2013年，他被哈芬顿时报被ERE/里德泰尔评为“推特上100位最佳社会人力资源领导”和“推特上50位最受欢迎影响招聘人物”。

Andy Headworth is the founder of Sirona Consulting, a specialist consultancy that helps companies understand and integrate social media into their recruitment strategy and processes. He has 25 years of experience in the recruitment industry and has successfully delivered recruitment projects, workshops and speaking assignments in the UK, Europe, Middle East, Canada, USA and APAC. He is also the author of the award winning Sirona Says blog and recently made a film for the BBC providing social media recruiting guidance. In 2013, he was named by The Huffington Post in ’Top 100 Most Social HR Leaders on Twitter’ and ’50 Most Popular Recruiting Influencers on Twitter’ by ERE/LeadTail.

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