VALUABLE CONTENT MARKETING: HOW TO MAKE QUALITY CONTENT YOUR KEY TO SUCCESS (2ND EDITION)
Book ID/图书代码： 07682015B78311
English Summary/英文概要： From websites, white papers and blogs to tweets, newsletters and video, content is king in the digital world, now more than ever. When businesses get it right and create the type of marketing people love they have a huge opportunity to connect with clients and customers in ways their customers appreciate, trust and want. Valuable Content Marketing shows how to create and share valuable content on websites and through social media and more traditional methods.
This fully revised second edition of Valuable Content Marketing is a practical, focused guide to effective marketing. It includes new ideas and examples, step-by-step action lists, quick tips and goal-driven chapter summaries to make understanding the key concepts easier than ever. Perfect for sales, marketing and branding professionals as well as small business owners or practitioners in publicity or corporate communications, it provides inspiration from companies of all sizes that have got valuable content marketing right, from small companies like software development firm Desynit to household names like Accenture.
Chinese Summary/中文概要： 从网站、白皮书、博客到推特，时事通讯和视频， 内容已俨然成为数码世界中的国王，这一现象比以往的任一时期都还要名副其实。当生意步入正轨并营造出一种客户喜爱的市场氛围，商户则产生了与客户及消费者以他们偏爱、信任并且渴望的方式建立联系的巨大机会。《价值内容营销》为我们呈现了如何在网站上或是通过社交媒体以及更多的传统方式创造出并分享有价值的内容。
该本经过重编的《价值内容营销》第二版是一本实际且有重点的指南，关注高效的市场营销。本书中包括新的想法与案例，分步行动清单，快速小贴士以及目标驱动章节概览，从而让读者比以往更简单的理解关键概念。本书完美适用于销售人员，市场人员，品牌专员以及在公共或公司交流行业中的小企业主。本书提供来自各类规模且拥有宝贵内容营销权的公司们的经验启发，同时也不乏诸如软件开发公司Desynit等小企业以及家具品牌Accenture们的灵感共享。（DC）
Awards/获奖情况：“在这一主题上，我从未读到过更好的书作。本书内容宽泛、实用、具有启发性并且容易操作。大力推荐所有对这一主题内容感兴趣的读者，尤其是那些正在内容营销市场上积极实践的人员以及那些正在考虑将内容营销融合到其组织机构中的人们。”
(提姆•塔克, 内容营销咨询师及训练师2015-03-05)
“我之所以喜爱本书是因为他并没有尝试着将内容营销包装成专注于探索彗星并将其数据传回。相反地，这是一本清晰、真诚并且十分实用的书籍，为我们展现了内容营销是一种多么有力而简单的方式。此外本书还将内容营销以最合适的形式呈现出来：作为一种收入渠道---如果你关心市场并且想要恰当的参与其中，那么你正是处于最恰当的位置和无形的手中。”（道格•凯斯勒，创意总监，联合创立人，Velocity Partners 有限公司， 2015-04-22)
"I have encountered no better book on this subject. It’s comprehensive, practical, inspirational and accessible. I highly recommend it to anyone with any interest at all in this subject, but especially to those who are actively practising content marketing, and for those who are thinking about putting content marketing into their organisation." (Tim Tucker, Content Marketing Consultant and Trainer 2015-03-05)
"What I love about this book is that it doesn’t try to dress up content marketing as if it were akin to landing a probe on a comet and sending back data. Instead, it’s a clear, honest and practical book that shows how powerful - and how simple - content marketing can be. It also puts content marketing in its proper context: as a means to revenue....If you care about marketing and want to do it properly, you’re in the right place and in the best hands." (Doug Kessler, Creative Director, Co-Founder, Velocity Partners Ltd. 2015-04-22)
About the Author/作者介绍： 索尼娅•杰弗森是一名拥有专业销售经历的咨询师。她的公司Valuable Content Ltd帮助企业主们从正确的渠道获取信息。
谢仑•坦顿是一名拥有写作背景的广告文撰写人。她为广播、电视、杂志专题及内部交流等工作并帮助公司以听众们能够理解的方式进行信息传递。
Sonja Jefferson is a content consultant with a background in professional sales. Her company, Valuable Content Ltd, helps business owners to get their message across in the right way.
Sharon Tanton is a copywriter with a background in telling stories. Working in radio, television, magazine features, and internal communications, she helps companies to convey their message in a way that audiences appreciate.
Format:HARDCOVER
Rights Status/版权销售情况：Simplified Chinese/简体中文：SOLD(非我们代理）
Complex/Traditional Chinese/繁体中文：AVAILABLE
Sales in other countries/其他国家销售情况：
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