THE BEST DIGITAL MARKETING CAMPAIGNS IN THE WORLD II
Book ID/图书代码： 07682015B78372
English Summary/英文概要： In the second collection of The Best Digital Marketing Campaigns in the World, bestselling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in recent history.Full of behind-the-scenes insights into campaign strategy, implementation and results, it explores how businesses and agencies large and small have harnessed social media, blogs, video, email, mobile and search to boost their brand and attract customers. Covering a wide range of world-class, award-winning campaigns including Redbull and Stratos, Evian’s 31 ways to live young, and Students Beans’ Freshers’ Field, The Best Digital Marketing Campaigns in the World is an inspirational showcase of digital creativity and a must-read for everyone working in marketing and advertising.
Chinese Summary/中文概要： 在《世界上最好的数字营销活动II》中，畅销作家达米安•瑞安向我们展示了在近代历史中，国际上最为成功的一个电子营销活动。这本书带我们看到了活动策略，实施和结果的幕后操作流程，并探索了大大小小的企业和机构是如何利用社会媒体，博客，视频，邮件，手机和调查来扩大品牌和吸引顾客的。书中还涉及了许多世界级的，获得诸多荣誉的活动，例如“红牛和斯特拉托斯”，“依云31种保持年轻的方法”，“新生豆领地”等。《世界上最好的数字营销活动II》其中包含的数字创意非常适合从事市场和推广的人。(XAT)
Awards/获奖情况：“由互联网创造出的经济和社会动荡带来了一个全新层面上的疑惑感，当前来说，发明家，市场营销者，出版商和服务提供者必须弄清楚当前最重要的任务是什么。达米安•瑞安抛开过分专业的行话，向创意人们展示了他们可以用电子工具做点什么。”——理查德•艾恩，英国互联网推广局主席
“我们常常依赖于新闻发布会和企业事件年表来了解一些顶尖的数字营销活动。达米安不仅让我们更容易地了解品牌和他们的活动，还深入分析了活动的含义，我们可以从中学习到什么以及专家对于这些活动公正的评价。这样的一本活动梗概可以让我们了解品牌是如何学习，适应和改善他们的数字广告的。”——诺尔•潘斯，美国在线董事
"The economic and social turbulence created by internet opportunities have brought an entirely new level of confusion, even for those like investors, marketers, publishers and service providers for whom understanding is mission critical. Damian Ryan clarifies without over-simplification and cuts through the jargon to show what can be done with digital tools in creative hands." (Richard Eyre CBE, Chairman of the Internet Advertising Bureau UK)
"Far too often we are dependent on press releases and hearing synopses at industry events to learn about some of the best digital marketing campaigns and activities. Not only does Damian make it easier to discover much more about brands and their campaigns, but also to get depth on the campaign such as objectives, what lessons we can learn and crucially an impartial expert’s opinion. an amazing compendium of work which will help us all in understanding how brands are learning, adapting and evolving their digital advertising." (Noel Penzer, Managing Director, AOL)
About the Author/作者介绍： 达米安•瑞安是一位电子媒体和市场专家，在媒体前沿已经有27年的工作经验。他于1997年在英国和爱尔兰成立了第一家电子机构，后又成为了一名电子媒体领域的专家。达米安现在文图拉媒体的一位合伙人，电子营销全球学术会的主席，他还著有畅销书《电子营销解读》，现已更新到第三版。Damian Ryan is a digital media and marketing expert who has been working at the forefront of the media industry for 27 years. He established the first digital agency in the United Kingdom and Ireland in 1997, before moving into corporate finance as a digital media specialist. He is a partner at Mediaventura, the Chairman of The Global Academy of Digital Marketing (GADM) and the author of the best-selling Understanding Digital Marketing, now in its third edition.
Format:
Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE
Complex/Traditional Chinese/繁体中文：AVAILABLE
Sales in other countries/其他国家销售情况：
原文第一章内容：暂无
手稿：暂无
大纲：暂无