TECHNOLOGY DISTRIBUTION CHANNELS: UNDERSTANDING AND MANAGING CHANNELS TO MARKET
Book ID/图书代码： 07682015B78588
English Summary/英文概要： Using numerous real-life examples from global technology corporations, and with a foreword from Tim Curran the Chief Executive Officer of the Global Technology Distribution Council, Technology Distribution Channels explores the chain that makes technology products and services available for market and explains how to make the most of each step of the process. By defining the role and significance of the various partners involved, including distributors, wholesalers and final-tier channel players, it provides a clear understanding of the entire go-to-market process, whilst also explaining channel partners’ business models and how to engage with them for effective market access.
Technology Distribution Channels covers both the tactical and strategic dimensions of channel economics as well as containing information on accessing and servicing markets and customers, controlling brands, integrating web and online channels, building the value proposition and creating differentiation.
As the only approved text book for the Global Technology Distribution Council’s Accreditations, Technology Distribution Channels contains expert guidance for both the Certificate and the Diploma programs.
Comprehensive and clear, Technology Distribution Channels provides readers with the knowledge needed to improve their business model to ensure maximum market exposure and successful product delivery.
Chinese Summary/中文概要： 《技术分配渠道》罗列了许多来自全球技术公司的真实案例，全球技术分配委员会的首席执行官提姆•科伦还亲自为此书撰写了前言。《技术分配渠道》主要解析了技术产品和服务如何流向市场，以及如何使每一步都最大利益化。书中首先肯定了众多合作者的角色和重要性，包括分配者，零售商和最终的渠道商等，并为读者解析了产品流向市场的整个过程以及各个渠道合伙人的商业模式以及如何与他们合作来达到市场输入最大化。
《技术分配渠道》包含了渠道经济中的策略和战术两个方面，以及该如何去接近和服务市场和消费者，控制品牌，整合网络和线上渠道，建立价值定位和创造差异性。
作为全球技术分配委员会唯一授权的教材，《技术分配渠道》是相关专业证书和文凭的专业指导类书籍。《技术分配渠道》告诉读者该如何去提升他们的商业模式，从而保证最大的市场曝光率和产品输出量，非常综合清晰。（XAT）
Awards/获奖情况：“每个觉得分配是个简单活儿的人都应该读一下这本书，并把它放在床边。渠道咨询公司威盛电子的总裁朱利安•登特对这个产业了如指掌，有丰富的监管和建议经验，他写的这本书也正说明了这个产业是如何具体运作的。朱利安也足有能力指出分配产业和其他相似产业的区别在哪里，以及技术产品供应的特殊性在哪里。”（《信息技术欧罗巴》2014-10-22）
"Anyone who thinks distribution is easy should read this book, and keep it by their bed. With a thorough experience of monitoring and advising on the business, channel consultancy VIA’s chairman Julian Dent has written what is actually a manual on how the business works. He is also able to point out how it differs from other apparently similar models, and where the special nature of technology product supply kicks in." (IT Europa 2014-10-22)
About the Author/作者介绍： 朱利安•登特是渠道咨询公司威盛电子的总裁。他对全球分配行业已经有超过25年的经验，在渠道战略和操作上尤为擅长，在全球，公司和区域各个层面上都有所触及。他的客户包括他的客户包括巴克莱银行、英国石油公司、埃索、IBM、微软、诺基亚、奥朗日、地铁和施乐。
Julian Dent is Chairman of VIA International, a specialist routes-to- market consultancy. He has over 25 years’ experience in distribution throughout the world, specializing in channel strategy and implementation, working at global, corporate and regional levels. His clients have included Barclays Bank, BP, Esso, IBM, Microsoft, Nokia, Orange, Subway and Xerox.
Format:
Rights Status/版权销售情况：Simplified Chinese/简体中文：NOT AVAILABLE
Complex/Traditional Chinese/繁体中文：NOT AVAILABLE
Sales in other countries/其他国家销售情况：German
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