INTERNAL COMMUNICATIONS: A MANUAL FOR PRACTITIONERS (PR IN PRACTICE)
Book ID/图书代码： 07682015B78797
English Summary/英文概要： Get internal communications right in your organization and the benefits are clear: motivated staff, better financial performance, a strong external reputation and delighted customers are just a few of the reasons why getting your message over to staff effectively matters. Internal Communications explores what good practice in internal communications looks like, providing a no-nonsense, step-by-step approach to devising an internal communications strategy.
Written by experts with extensive experience as consultants and in-house leaders in the private, public and not-for-profit sectors, Internal Communications covers how to build an internal communications team and plan; devise messages and decide which channels to use; work with line managers and senior leaders; research and evaluate internal communications and support change within an organization. Supported by easy to follow models, example explanations of the core theory, and case studies, it provides students and internal communicators alike with the practical tools and advice they need to make a difference in an organization.
Chinese Summary/中文概要： 糟糕的公司内部沟通，会导致人才的流失、工作效率差、士气低落。《内部沟通》借鉴私人、公共和非营利部门的最佳实践案例，结以高知名度国际组织的成功案例。本书定义和解释了内部沟通（IC），提供切合实际的，准备实施规划和组织内部沟通功能和内部沟通的团队的指导意见；了解受众群体；决定和发展信息；沟通渠道、成果和方法；部门经理和领导力；评估和报告；为领导人提供建议；改变和转换。
书中在各种特殊情况下的沟通，还提供了下载模板的建议— — 从危机到兼并业务战略和品牌重塑。覆盖所有核心概念和模型、技能和过程，《内部沟通》为各界生和业内人士提供了令人耳目一新的实用的介绍。（Sandy）
Awards/获奖情况："This is a must-read for everyone responsible for developing or managing internal communications. It builds on the most important experience shared by leading experts over the past decades and elegantly summarizes this into a current overview of what internal communicators must do to add value to the business." (Torben Bundgaard, Head of Leadership Communication, Novo Nordisk)
About the Author/作者介绍： 利亚姆•菲茨帕特里克是的议程战略联合管理人，这是一家专门从事改变组织内部沟通方式的组织。他是内部沟通最终胜任特征模型的共同作者之一，共同创立了黑腰带系列的内部宣传员的培训。他还曾是贝廷集团的内部沟通时间负责人，曾先后为组织内部和不同行业的客户提供的沟通程序。他是英国特许公共关系协会会员，一直参与规划公关从业人员的教育和培训，利亚姆还是国际商业协会全球认证理事会成员。Liam FitzPatrick is Joint Managing Partner of change communication consultancy Agenda Strategies. He has worked both in-house and for major consultancies running change campaigns, developing communications teams and advising on metrics and evaluation. Liam co-founded the Black Belt series of training for internal communicators and lectures and has served as an external examiner at UK universities. A Fellow of the UK Chartered Institute of Public Relations, he has been involved in planning the education and training of PR practitioners. He is a also member of the Global Certification Council of the International Association of Business Communicators.
Klavs Valskov is Joint Managing Partner of change communication consultancy Agenda Strategies. Since 1999 he has worked in PR, marketing and communication with organisations including L’Oreal, Accenture, Nordea Bank and the Danish Government. From 2008-2013 Klavs was the award-winning Global Director of Communication in Maersk Line managing a team around the world working on public relations, crises, internal communications, social media and customer campaigns. Klavs is part of the Advisory Board at the Institute of Business Communication at Copenhagen Business School. He holds a double MA in Communication and Business Studies.
Format:HARDCOVER
Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE
Complex/Traditional Chinese/繁体中文：AVAILABLE
Sales in other countries/其他国家销售情况：
原文第一章内容：暂无
手稿：暂无
大纲：暂无