THE PR PROFESSIONAL’ S HANDBOOK: POWERFUL, PRACTICAL COMMUNICATIONS
Book ID/图书代码： 07682015B78799
English Summary/英文概要： At a time when rapid changes in communications technology, such as social media, are having a major impact on the way businesses choose to communicate, more and more people are having to understand the principles of modern PR and how they can use it to underpin effective business management. The PR Professional’s Handbook offers practical advice and solutions for anyone involved in the public relations function.
The PR Professional’s Handbook guides practitioners in preparing and evaluating campaigns. In addition to providing a full breakdown on the individual skills required in briefing, writing and presenting projects of different shapes and sizes, the book covers the role and importance of public relations and communications in organizations, addressing, in full, key theories for PR, skills and disciplines, channels and creativity.
About the PR in Practice series: Published in collaboration with the Chartered Institute of Public Relations (CIPR), the PR in Practice series comprises accessible, practical introductions to day-to-day issues of public relations practice and management. The series’ action-oriented approach keeps knowledge and skills up to date.
Chinese Summary/中文概要： 技术的迅速变化对企业选择他们的受众的方式起着重大的影响。其结果是，越来越多的人需要更好地了解现代公关，以及其原理是如何有效地支撑业务管理。 跟随最好的公关实践，以及对专业人士来说，可谓是一项新的公关功能的全新沟通渠道。
借鉴实用的建议和解决方案，《专业公关手册》为沟通所需的信息技巧，提供了包括吹风会、倾听、询问、编写、出售和展示所需技能的全部细目。整个上下文，强调国际案例的研究，黑色高亮显示了全新的基础定义，结合技术和社交媒体的最新信息。(Sandy)
Awards/获奖情况："If you’re starting out in public relations for the first time then be sure to get yourself a copy of The PR Professional’s Handbook by Caroline Black. This new CIPR stamped book covers key communications theories, provides practical advice around skills and uses case studies to highlight proof points." (Michael White, Digital Consultant, Keene Communications and blogger at thoughtsymposium.com)
About the Author/作者介绍： 卡罗琳•布莱克是一位在公司、消费者、企业之间，和危机沟通管理专业，有着丰富经验的教授。她曾与大型私营部门组织、政府部门、教育机构和非盈利组织一起共事。并定期在沟通讲座上担任大会主席。目前卡罗琳她经营着自己的公关咨询公司。Caroline Black is a highly experienced corporate, consumer, business-to-business and crisis management communications professional. She has worked with large private-sector organizations, government departments, educational establishments and charities. Her clients include Sainsbury’s, Pedigree Petfoods, the Foreign and Commonwealth Office, Brasenose College, Roehampton University, Cancer Research UK and Sightsavers. She is a Licentiate of the CIPD and an approved trainer for the CIPR. She acts as a conference chair, and lectures and speaks regularly on communication issues. She runs her own independent PR consultancy.
Format:HARDCOVER
Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE
Complex/Traditional Chinese/繁体中文：AVAILABLE
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