CRISIS, ISSUES AND REPUTATION MANAGEMENT
Book ID/图书代码： 07682015B78800
English Summary/英文概要： Crisis, Issues and Reputation Management defines reputation, explores how to value it and provides practical guidelines for effective reputation management, including how to approach issues of Corporate Social Responsibility. Practical and accessible, it outlines a comprehensive approach to managing situations that may turn into crises and handling crises once they occur.
Featuring a wide range of international case studies of brands who have had to respond to a variety of crises including Nestle, Unilever, General Electric, McDonald’s, Coca-cola, Cadbury, Tesco, Pan Am, RBS and more, Crisis, Issues and Reputation Management demonstrates how organizations have to understand and respond rapidly to shifting public values, rising expectations, demands for public consultation and increasingly intrusive news media. As such, it provides a new and broader perspective on the topic for new and seasoned practitioners alike.
Chinese Summary/中文概要： 企业领导人都认识到声誉是他们最重要的资产。但是，声誉如何去正确地理解、积极主动地管理，以及如何防止潜在的破坏性和危机的产生呢？本书的作者安德鲁•格里芬就声誉风险来自何处进行深入研究，并展示了组织如何进行预测、预防和准备工作。他对有关如何制定解决问题的战略，应对快速变化的危机和恢复名誉，提供了指导意见。借鉴书中各种类繁多的案例研究，提供了供切实可行的咨询意见，以及深入了解和分析。
作为一名在战略和危机管理经验丰富的专家，格里芬认为危机和争议问题需要采纳仔细沟通战略，但也需要创造性决策、有效的团队工作和果断的领导。 (Sandy)
Awards/获奖情况："The need to protect a company’s reputation has become an ever more pressing concern for CEOs and corporate boards. This book, by a leader in the field, provides a comprehensive guide for leaders to get it right. Filled with case examples and useful concepts it belongs on every executive’s desk." (Dr Daniel Diermeier, Kellogg School of Management and author of Reputation Rules)
About the Author/作者介绍： 安德鲁•格里芬 是企业信誉专家和国际声誉战略和雷吉斯特•拉金的危机管理咨询公司的总经理。他全球著名公司和领先品牌提供建议，帮助他们面对企业信誉作出决策，解决有争议的问题，并应对危机。他还为企业高管应对突发事件、长期声誉风险和企业在争议的问题上的定位给出指导建议。Andrew Griffin is a corporate reputation specialist. He advises some of the world’s leading companies and most trusted brands on crisis management, issues management and corporate citizenship. Andrew is managing director of Regester Larkin, the international reputation risk management consultancy which is credited with pioneering best practice systems across all sectors in this specialist discipline. He is a regular speaker, writer and commentator in this critical area of management and corporate communications.
Format:HARDCOVER
Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE
Complex/Traditional Chinese/繁体中文：AVAILABLE
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