PLANNING AND MANAGING PUBLIC RELATIONS CAMPAIGNS: A STRATEGIC APPROACH
Book ID/图书代码： 07682015B78830
English Summary/英文概要： Getting a public relations campaign or programme off the ground can seem an overwhelming task. The secret of success lies in good planning and effective management. Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. Practical and easy to read, the book demonstrates a 12-point plan for ensuring success and covers many vital areas including the role of public relations in organizations, the importance of context, research and analysis, setting objectives, strategy and tactics, timescales and resources, evaluation and review.
Planning and Managing Public Relations Campaigns is already widely used on courses and regarded as one of the best ’how-to’ guides for students and practitioners. This fully updated new edition features new developments in public relations, including social media, and new case studies.
About the PR in Practice series: Published in collaboration with the Chartered Institute of Public Relations (CIPR), the PR in Practice series comprises accessible, practical introductions to day-to-day issues of public relations practice and management. The series’ action-oriented approach keeps knowledge and skills up to date.
Chinese Summary/中文概要： 接手公共关系活动或方案，看似是一项不可能完成的任务。但是，和其他任何项目一样，成功的秘诀在于良好的规划和有效的管理。在这部全新的，第四版《规划和管理公共关系战略》一书中，作者提供了一个经过改良的，更具活力12步规划模式，以助所有从业人员实施和运行这项活动。运用社交媒体发展的全新覆盖面的关键，和新的案例研究，安妮•格雷戈里囊括了所有至关重要的话题包括：组织中公关所起到的作用；环境的重要性；调研数据分析；沟通理论；设置目标；公关和项目计划内容；策略和战术；时间表和资源；评估和审查。（Sandy）
Awards/获奖情况："This book is well informed and updated with leading edge research and case studies. It’s an invaluable guide for both students and practitioners - a must read for those wanting to know about campaign planning in detail." (Tom Watson, Professor of Public Relations, Bournemouth University 2015-02-27)
About the Author/作者介绍： 安妮•格雷戈里是公共关系学和先进的国际学术界的一位教授。还是利兹城市大学的国际商法院公共关系研究中心的主任。在成为一名学者之前，格雷戈里多年来，一直从事公共关系学的研究工作，对企业组织内部和咨询方面，是一位具有丰富经验的资深专家。她仍然参与咨询工作，并对许多大型组织的董事会级的顾问。作者还发表过一系列关于《实公共关系学》的书籍。ANNE GREGORY is one of the leading academics in public relations in the UK. She is Head of the School of Business Strategy and an assistant dean of the Faculty of Business at Leeds Metropolitan University. She is Consultant Editor of the PR in Practice Series and is the editor of Public Relations in Practice also in this series, published by Kogan Page.
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Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE
Complex/Traditional Chinese/繁体中文：AVAILABLE
Sales in other countries/其他国家销售情况：Right Sold:
Vietnamese
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