PR AND COMMUNICATION IN LOCAL GOVERNMENT AND PUBLIC SERVICES (PR IN PRACTICE)
Book ID/图书代码： 07682015B78834
English Summary/英文概要： In the UK’s current climate of budget cuts and policy changes, local government officials need to be aware of best practice in both broadcasting their services and responding to crises in their communities. Meanwhile, changes in the media - from the rise of social media, to web access for older consumers - present new challenges for local councils about how to best convey their key messages and protect their ’brand’. Full of expert advice, tools and case studies from a variety of sources, PR and Communication in Local Government and Public Services is a practical reference guide to delivering professional public relations for both communications and the delivery of local services. It offers a detailed analysis of the issues that are unique to this challenging and fast-moving environment, whilst reinforcing the importance of effective and meaningful communication to both local democracy and the planning and delivery of quality services.
About the PR in Practice series: Published in collaboration with the Chartered Institute of Public Relations (CIPR), the PR in Practice series comprises accessible, practical introductions to day-to-day issues of public relations practice and management. The series’ action-oriented approach keeps knowledge and skills up to date.
Chinese Summary/中文概要： 英国目前气候的预算削减，政策改变，地方政府官员必须要意识到，在向民众广播服务和他们应对所处社区的危机情况的最佳务实做法。同时，媒体的变化― ― 从社交网络媒体的兴起，到为年长的消费者所设置的网络访问，给地方议会如何最好地向民众传达他们的关键信息和捍卫他们的光辉形象，提出了新的挑战。完整的专家意见、 工具和来自多种渠道的案例研究，《地方政府的公关和交流，公共服务》是针对如何交流沟通，和传达本地服务的，一本专业公关公共关系指南参考书籍。(Sandy)
Awards/获奖情况："This book brings the theory and practice of public service PR right up-to-date and is a ’must read’ for anyone working in PR in the public sector. It will be a valuable resource for both PR practitioners and academics, setting out the theory of effective PR and practical examples of excellence in practice." (David Holdstock, Director of Communications, Local Government Association)
About the Author/作者介绍： 约翰•布朗有着超过35年媒体和当地政府公共关系从业经验。他是斯特拉斯克莱德区域委员会公关和营销主管，曾在1996年-2004年英国格拉斯哥市议会服务。
帕特•高登在地方政府中有着30多年的公关和沟通工作经验。此前，帕特曾是切姆斯福德市议会公关及企业战略，和当地政府公关特许协会的负责人和主席。
温迪•莫兰是是曼彻斯特城市大学和当地政府公关特许协会的高级讲师和成员。
John Brown has over 35 years of experience in the media and local government public relations. He was Head of PR and Marketing for Strathclyde Regional Council and Glasgow City Council from 1996-2004.
Pat Gaudin has more than 30 years of experience in PR and communications in local government. Previously, Pat was the head of PR and Corporate Strategy for Chelmsford Borough Council, and a past Chair of the CIPR’s Local Government Group.
Wendy Moran is a Senior Lecturer in Communication at Manchester Metropolitan University, and a committee member of the CIPR’s Local Government Group.
Format:HARDCOVER
Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE
Complex/Traditional Chinese/繁体中文：AVAILABLE
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