HOW TO SELL TO RETAIL: THE SECRETS OF GETTING YOUR PRODUCT TO MARKET
Book ID/图书代码： 07682015B78867
English Summary/英文概要： Are you ready to take your business to the next level? If you’ve got a product to sell there’s only so much growth you can sustain by selling directly to end users. The ultimate key to really developing your business into a bigger enterprise is to get it sold by retailers. But how do you convince a cautious retailer and give a great outward impression of your business, big or small? Working through a series of 5 logical sections broken down into 12 steps, How to Sell to Retail will teach you how to look big, plan big, pitch big, get big and stay big though successfully selling to retailers.
Chinese Summary/中文概要： 你准备好把你的生意上一个台阶吗？如果你有一个产品要卖，而它的收益只能维持在直接销售给最终用户。要真的把你的企业发展成一个更大的企业，最终的关键是把产品卖给零售商。但是，你要如何说服一个谨慎的零售商，给他留下的对你做的生意的映象，是一笔大生意还是一笔小买卖？通过一系列的5个逻辑部分，分解到12个步骤，《如何销售零售》将教你如何通过成功地将产品销售给零售商来看得更远，计划地更大，定位更高大，收获更大，并保持业务庞大。（YYW）
Awards/获奖情况：《放大去想》—克莱尔做零售商和对零售商的服务供应商的丰富经验为她对销售与零售的关系提供了独到的见解。在本书中克莱尔给出了对现代零售世界的令人难以置信的见解，零售商想从供应商处获得什么，并将与零售商谈判时的缺陷和机会告诉您。让您从头读到尾的精彩内容。（斯高特•斯朵瑞，CTS零售管理总监（Cervello POS&EPOS的合作伙伴）。斯高特•斯朵瑞，CTS零售管理总监（Cervello POS&EPOS的合作伙伴）
Think BIG - Clare’s wealth of experience both as a Retailer and as a Service Provider to retailers provides fantastic insight into the art of relationship selling to the Retail Sector. In this book Clare delivers incredible insights into the world of modern retail, what a retail buyer looks for in their suppliers, and navigates the pitfalls and opportunities when negotiating with a retailer. A fantastic read from cover to cover. (Scott Storey, Managing Director Of Cts Retail (Cervello Pos & Epos Partners) Scott Storey, Managing Director of CTS Retail (Cervello POS & EPOS Partners) )
About the Author/作者介绍： 克莱尔•蕾娜，零售冠军，是最知名的和最令人敬重的英国的零售业专家之一，倡导成功和较小的，独立的零售商和零售供应商的可持续性。一个出生在有零售商和企业家家
庭的孩子，她对零售和做生意充满激情：这是她骨子里的。
克莱尔从麦当劳管培生做起，再到领先的零售商如Ｍ＆Ｓ，迪克森和阿尔戈斯工作。她迅速地进入管理角色，之后被挖走到全球软件巨头SAP和国际管理咨询品牌，埃森哲
担任高级顾问。
克莱尔是零售顾问、零售业者和零售顾问的特约客户。在2011年于英国做了一个独立零售商月的活动，全球“本土店”的活动于每年七月展开。她是“零售会议”的创始
人和主持人，是备受推崇的年度零售行业盛会。
克莱尔是位活动频繁的媒体贡献者，经常出现在英国广播电视新闻，各种广播节目中，在贸易新闻和数字媒体，发表对零售和消费主题的评论。
她关于零售业务的书《零售冠军：成功零售的十个步骤》，于2012年7月3日由考根出版社出版。
Clare Rayner, The Retail Champion, is one of the most well-known and respected retail experts in the UK, championing for the success and sustainability of smaller, independent retailers and suppliers to retail. A child born into a family of retailers and entrepreneurs, she is passionate about retail and business: it is in her blood.
Clare started out as a fast-track graduate store management trainee for McDonalds and went on to work with leading retailers such as M&S, Dixons and Argos. She moved swiftly into management roles before being headhunted into senior consulting roles with global software giant SAP, and international management consulting brand, Accenture.
Clare is engaged by clients as a retail consultant, retail speaker and retail mentor. In 2011 launched Independent Retailer Month in the UK, the global ’Shop Local’ campaign which runs throughout each July. She is founder and host of ’The Retail Conference’, a highly respected annual retail industry event.
Clare is a frequent media contributor, regularly featured on BBC TV News, various radio broadcasts, within trade press and digital media, commenting on a wide range of retail and consumer topics.
Her retail business book, ’The Retail Champion: 10-steps to Retail Success’, is published by Kogan Page on 3rd July 2012.
Format:HARDCOVER
Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE
Complex/Traditional Chinese/繁体中文：AVAILABLE
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