ECONOMICS FOR BUSINESS: A GUIDE TO DECISION MAKING IN A COMPLEX GLOBAL MACROECONOMY

Book ID/图书代码： 07682015B79324

English Summary/英文概要： Packed with examples of current global issues from the world of business, Economics for Business enables the reader to develop a clear understanding of the economic environment in which business takes place. This book also covers: the process of globalization and its implications for business; the role of the market and supply and demand; the impact of demand on branding and brand loyalty; and pricing strategies under various market structures.

With specific business content integrated throughout and a truly global perspective on the current world of business, taking into account the financial crisis and its aftermath, Economics for Business is the definitive introduction to economics for business students and a valuable resource for managers and executives who need to understand the basics of economic concepts to grow their business.

Chinese Summary/中文概要： 《商业经济学》为读者提供了大量商业世界中有关当前全球问题的实例，帮助读者深入理解商业活动所处的经济环境。本书还涵盖了：全球化进程及其对商业的影响；市场、供求所扮演的角色；品牌需求的影响及品牌忠诚度；不同市场结构中的定价策略等问题。

全书整合了详细的商业实例，从全球角度出发看待当前商业世界，并考虑了金融危机及其后果，对商业经济专业的学生来说是极好的入门指南；也为需要了解基本经济概念的商务人士提供了宝贵的资源。（LYR）

Awards/获奖情况：Table of Contents

1 Introduction to Economics

and Business

1 Introduction: What’s

economics got to do with

business?

2 Introduction to markets

3 Introduction to

macroeconomy

4 Introduction to the financial

system

2 Microeconomics: Individual

Agents and Institutions

5 Demand: in theory and in

practice

6 About the firm

7 Supply: costs, output and

distribution

8 Competition and markets

9 Business strategy: creating

and sustaining a competitive

advantage

3 Macroeconomics: The

Business Background

10 The role of government

11 Money, interest rates and

central banking: the role of

monetory policy

12 Technological change and

innovation

13 Forecasting

14 Employment

15 The International arena

16 Summary and overview

About the Author/作者介绍： Ivan K. Cohen是金融及经济学领域的副教授，在经济学及金融模块方面拥有丰富的教学经验。

Ivan K. Cohen is Associate Professor in Finance and Economics at Richmond University, the American International University based in London. With many years of teaching experience across a wide range of Economics and Finance modules, and having taught on both sides of the Atlantic, he is able to offer a unique global approach to the study of economics.

Format:

Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE

Complex/Traditional Chinese/繁体中文：AVAILABLE

Sales in other countries/其他国家销售情况：涵涵发来电子目录August2020-July2021更新目录/朱妍2021-3-17

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