BUSINESS RESEARCH: ENJOY CREATING, DEVELOPING AND WRITING YOUR BUSINESS PROJECT
Book ID/图书代码： 07682015B79328
English Summary/英文概要： Knowledge of business research is necessary for any business student, as all postgraduate business programmes and business-related disciplines require it. Business Research is a groundbreaking book for student researchers who need to conceive, conduct and complete a new research project for the first time. It concentrates on the business organization and gives invaluable practical advice on going out into the field and conducting interviews, researching problems and learning about organizations. Through its conversational, accessible style and its adoption of a student’s perspective, this book will make the process of learning about research enjoyable and the resulting research project outstanding.
Business Research is essential reading for students who are studying for one or more modules in research methods for a postgraduate qualification in business and management; students who have a methodological component to one of their modules (eg a module in organizational behaviour); and students who have to conduct an investigation in a business and management field, for a dissertation or project report, and need guidance and assistance on how to approach, conduct and report every aspect of their project.
Chinese Summary/中文概要： 商业研究方面的知识对所有商学院的学生来说都是必须的。《商业研究》对于第一次着手开展调查项目的学生研究者来说必不可少。本书聚焦于商业组织，并针对实地调查、访谈、调查问题及组织架构提出了宝贵而实用的建议。本书采用学生的视角进行讲述，对话式的语言风格通俗易懂，使学习和研究过程变得有趣而不枯燥，同时能够帮助读者最终做出令人满意的研究项目。（LYR）
Awards/获奖情况：“本书有关研究调查的介绍形象生动、引人入胜，十分适合研究生阶段的学生。”——Tom Cockburn博士
"They have created a lively, engaging and user-friendly introduction to research for intending postgraduate students." (Dr Tom Cockburn, AFNZIM, Director-Policy, Center for Dynamic Leadership Models in Global Business)
About the Author/作者介绍： Wilson Ng目前在大学里进行商业调查方法方面的教学。之前他是一位资深投资银行家。
Elayne Coakes多年来一直从事商业调查方法的教学，在各类企业中的咨询经历为她积累了丰富的专业知识和经验。
Wilson Ng leads and delivers business research methods modules for undergraduate and postgraduate students at the University of Roehampton. He is a Visiting Professor at two European universities: UNICA (Università degli studi di Cagliari) in Italy and BEM (Bordeaux Management School) in France. Prior to his academic career, Wilson was a senior investment banker with NM Rothschild in London and Singapore.
Elayne Coakes has taught business research methods at the University of Westminster for many years. Her consultancy experience in large and small enterprises has provided Elayne with extensive applied business experience.
Format:
Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE
Complex/Traditional Chinese/繁体中文：AVAILABLE
Sales in other countries/其他国家销售情况：
原文第一章内容：暂无
手稿：暂无
大纲：暂无