EXECUTIVE FINANCE AND STRATEGY: HOW TO UNDERSTAND AND USE FINANCIAL INFORMATION TO SET STRATEGIC GOALS
Book ID/图书代码： 07682015B79391
English Summary/英文概要： Many strategies are explained as actions that will achieve the desired goals or visions of the company, but in order to predict the success of your strategy it is vital to gain an understanding of how it will impact on the financial statement. Executive Finance and Strategy works on the premise that financial models can clearly demonstrate where a particular strategy might lead, enabling you to evaluate past accounts and statements in order to respond to recent company history. It also explains how company law and ethics underpin financial statements and clarifies your responsibilities as a senior manager or director. By using finance as a record keeper and predictor of success, it helps you quantify your strategy to gain support from colleagues and take the right actions to ensure sustainable growth.
Chinese Summary/中文概要： 策略往往可以实现公司的目标或愿景，但为了预测策略是否能够取得成功，必须理解策略对财务报表的影响。本书的前提是：财务模型能够清楚地表明某项策略可能带来的结果，以此评估过去的报表，对公司将来的发展做出反应。书中还解释了公司法和职业道德是财务报表的基石，同时也澄清了高级经理或总监的职责所在。利用财务信息来预测成功有助于量化策略以获得共事者的支持，并采取正确的行动确保持续的增长。（LYR）
Awards/获奖情况：“本书能够帮助非财务方面的经理和行政人员充分了解公司财务报表之中最有价值的信息。”——-getAbstract Inc.
"getAbstract" recommends his basic compilation to nonfinancial managers and executives seeking full access to the valuable information inside corporate financial reports."--getAbstract "Inc. "
About the Author/作者介绍： Ralph Tiffin是McLachlan+Tiffin的高级法定审计师和Tiffins.com培训咨询的总监。其客户来自全球各地，包括英国电信、中国银行、马来西亚电信和德意志银行等。他是一系列财务管理教材的作者，也是ICAEW、ACCA、ICAS、英国机械工程师协会和IOD的成员。他会定期举办讲习班和研讨会。曾在Strathclyde Business School、Edinburgh Napier等英国大学讲学。Ralph Tiffin is a Senior Statutory Auditor with McLachlan+Tiffin and Director of Tiffins.com training and consultancy where he he boasts an impressive array of clients including BT, Bank of China, Telekom Malaysia and Deutsche Bank. He is author of a range of texts on financial management and is a member of ICAEW, ACCA, ICAS, IMechE and the IOD where he regularly delivers workshops and seminars. He has previously lectured for several UK universities including Strathclyde Business School and Edinburgh Napier.
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Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE
Complex/Traditional Chinese/繁体中文：AVAILABLE
Sales in other countries/其他国家销售情况：English
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