BUSINESS AND FINANCIAL MODELS (STRATEGIC SUCCESS)
Book ID/图书代码： 07682015B79392
English Summary/英文概要： A good business model should describe how an organization creates and delivers value, meaning that financial modelling is a vital tool for business strategy, allowing hypotheses and scenarios to be translated into numbers. It enables a company to experiment with different ideas and scenarios in a safe, low-risk environment, to consider what it is aiming to achieve, and to prioritize accordingly.
Business and Financial Models provides an accessible introduction to these essential strategic practices, with guidance on using Microsoft Excel for projection and analysis. The book takes you through the process of building your model from the initial phase of formulating questions through modelling cash flow, budgets, investment appraisal and ’dashboard’ tools for monitoring performance.
Ideal for both small and large companies, Business and Financial Models also includes coverage of new visual thinking techniques, like Structured Visual Thinking, and how these can be incorporated into conventional business modelling.
Chinese Summary/中文概要： 财务模型是商业战略的关键工具，可以将假设转换成可见的数据，使公司在安全、低风险的情况下试验不同的想法和策略。本书中有关战略性实践的介绍通俗易懂，还为读者提供了使用微软Excel软件进行预测和分析的指导。全书由浅入深地介绍了建立模型的方法。本书内容适合各种规模的公司，还包含了目前比较流行的视觉思维技巧，以及如何将这些技巧与传统商业模型相结合。（LYR）
Awards/获奖情况：“这是一本非常棒的书！介绍了如何在特定的经济环境中可视化并建立准确的商业模型。作者直截了当地介绍了可视化思维，并对关键问题进行了明确的定义，帮助读者建立有用且相关的商业模型。”——Nikki Cole，布鲁内尔大学理事
"An excellent book that explains how to visualise and create pertinent and accurate business models within the current economic context. Clive has drawn a straight line from visual thinking and defining the critical questions through to creating useful and relevant financial business models." (Nikki Cole, Council Member, Brunel University)
About the Author/作者介绍： Clive Marsh曾效力于多家知名咨询公司，著有多本财务类书籍，包括《非财务类经理的财务管理书》（Kogan Page出版）等。
Clive Marsh has worked for Capgemini, Ernst & Young, IBM UK, Shell and several niche consultancies, and is a member of the Chartered Banker Institute’s academic team. He has a Masters Degree in Strategic Financial Management, is a Chartered Banker and Fellow of the Chartered Banker Institute, an Associate Chartered Accountant of the New Zealand Institute of Chartered Accountants and a Fellow of the Chartered Management Institute. A regular contributor to financial and business journals, Clive is the author of a number of books, including Financial Management for Non-Financial Managers (also published by Kogan Page).
Format:HARDCOVER
Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE
Complex/Traditional Chinese/繁体中文：AVAILABLE
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