THE IDIOT BRAIN: A NEUROSCIENTIST EXPLAINS WHAT YOUR HEAD IS REALLY UP TO

Book ID/图书代码： 04560015B79987

English Summary/英文概要： For fans of Bad Science and Question Everything, neuroscientist Dean Burnett’s unpredictable and entertaining first book explores the unexpected side of everyday life, highlighting where conventional thinking is wrong and how our brains trip us up at every turn.

From attention mechanisms to memory processing, the neuroscience of sleep and the psychology of superstition, neuroscientist Dean Burnett explores the surprising workings of the brain and the bemusing behaviours these cause in everyday life.

Unpredictable and entertaining, Burnett’s account gives us up-to-date research and the principles of neuroscience along the way.

Looking at memory, intelligence, observation, social interaction and personality, Burnett will explain why:

* memory is like a doting mother

* tall people are more intelligent

* criticism is more powerful than praise

* we remember faces before names

* a glass of wine can refresh your memory

* you’re not ‘a little bit OCD’

Chinese Summary/中文概要： 如果你是《坏科学》和《质疑一切》的粉丝，那么神经科学家迪恩·布内特的这部难以估量且极具娱乐性的首作将带领你探索日常生活意想不到的另一面，并将聚焦传统思维的错误所在以及我们的大脑是如何在每一个转折点处欺骗了我们。

从注意力机制到记忆处理，从睡眠中的神经科学到迷信中的心理学，神经科学家迪恩·布内特将探索大脑惊奇的运作方式以及这些令人困惑的行为习惯是如何引发了我们每一天的日常生活。

既无法预估又充满了娱乐性，布内特的叙述为我们带来了最新的研究结果和有关于神经科学的规则。

通过观察记忆、智力、观察力、社交和个性，布内特将为你做出如下解释;

* 记忆力就像是一位糊涂的母亲

* 个子高的人更加聪明

* 批评比表扬更有力

* 我们总是在记住名字之前先记住脸

* 一瓶酒将能够让你的记忆力焕然一新

* 你一定不止是只有一点强迫症（DC）

Awards/获奖情况：Compelling and wise and rational. You know you can trust him... a great read. (Jon Ronson)

An entertaining romp through the science of our mental mental processes. Full of fascinating insight into the brain and the origins of our crazy behaviour. (Gaia Vince)

About the Author/作者介绍： 迪恩·不内特博士是一名神经科学专家和一名单人喜剧演员。他在卡迪夫大学心理医学和临床神经科学院任职。其科学卫士博客Brain Flapping在过去的两年间获得了超过1100万次的访问量，并获得了从劳伦·拉弗内，布莱恩·考克斯教授，西蒙·辛奇和格林教授等的好评。

Dr Dean Burnett is a neuroscientist and a stand-up comedian. He is based at the Institute of Psychological Medicine and Clinical Neurosciences at Cardiff University. His Guardian Science blog, Brain Flapping, has been viewed over 11 million times in the last two years and has been praised by many, from Lauren Laverne to Professor Brian Cox, Simon Singh to Professor Green.

Format:PROOF

Rights Status/版权销售情况：Simplified Chinese/简体中文：NOT AVAILABLE

Complex/Traditional Chinese/繁体中文：OPTIONED

Sales in other countries/其他国家销售情况：Publishers of THE IDIOT BRAIN: Audio (Audible) Brazil (Planeta) Canada (HarperCollins Canada) China (Simplified Chinese - Gingko), Czech Republic (Beta - Dobrovsky) Estonia (Hea Lugu) Finland (Scanria Oy) France(City Editions) Germany(Random House) Israel (Keter Books) Italy (Antonio Vallardi Editore) Japan (Seidosha) Korea (Miraebook) Netherlands (Het Spectrum) Poland (JK) Portugal (Editorial Presenca) Romania (Baroque Books & Arts) Russia (Eksmo) Serbia (Laguna Publishing) Spain (Espasa Libros) Turkey (Notos) Ukraine (Vivat Publishing) US (Norton)

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