CAPITALISM’ S TOXIC ASSUMPTIONS: REDEFINING NEXT GENERATION ECONOMICS

Book ID/图书代码： 02000015B80304

English Summary/英文概要： In Science, no-one believes the earth is flat any more. Economists, on the other hand, haven’t budged from their original worldview. Market Capitalism depends on seven big ideas: competition, the ’invisible hand’, utility, agency theory, pricing, shareholder value, and limited liability. These served the world well in the past, but over the years they have become cancerous, and are slowly killing the system as a whole. Eve Poole argues that if you zoom in on any of these firm foundations, they start to blur and wobble. Here she offers alternative views for a healthier system. And looking at them together, it becomes clear why we’re so stuck. The capitalist system masquerades as a machine programmed by experts, with only Economists and Governments qualified to tinker with it. But the market is just a mass of messages about supply and demand. The rich world shapes the market in its image, because it has more ’votes’. So if we want to change the way things are, we don’t need to wait for the experts, we can start now. In each chapter, Poole shows how quiet action by consumers, investors, employees and employers can make big changes, by shifting behaviours and adjusting the way financial ’votes’ are cast in the market.

Chinese Summary/中文概要： 在科学领域，没有人会再相信地球是扁平的；然而另一方面，经济学家却尚未改变其最初的世界观。市场资本主义依赖于七大概念：竞争、“看不见的手”、公共事业、中介理论、定价、股东价值和有限责任。这些概念在过去非常有用，但近年来却开始出现问题，并在逐步蚕食整个系统。作者Eve Poole认为，如果放大这些理论基础中的任何一个，都会显得模糊不清、摇摇欲坠。于是，作者为建立一个更为健康的系统提出了替代性的观点。资本主义系统像是一台乔装的机器，有专家预先设定好程序，只有经济学家和政府有资格修补这台机器。但市场本身蕴含了大量供应信息，由于享有更多“发言权”，通常富人的世界决定了市场的形态。因此，如果我们要改变现状，无需等待专家，现在就可以行动。作者在每一个章节中都展示了消费者、投资者、雇员和雇主如何通过转变行为方式、调整市场上金融“发言权”的分配方式，从而凭借波澜不惊的举动产生巨大的变革。（LYR）

Awards/获奖情况：许多人都认为传统商业已经走向终结，而本书作者Eve Poole则向读者说明了应该改变什么以及如何改变。这是一部极具洞察力和启发性的作品。（金融时报专栏作家，Cass商学院客座教授，伦敦）

本书极富建设性地挑战了我们对现有经济金融手段的方法。对于经济和金融的重新思考是非常有必要的，对整个商业社会非常有益。（St Paul’s学院院长）

许多经济学家都写了类似的书。但亚当斯密不是经济学家，而是一个道德哲学家。本书再一次提醒大家市场的基本要素，并宣扬建立一个更好的资本主义体系。作者全面分析了资本主义摇摇欲坠的原因，以及普通人和企业应该采取什么样的措施重振资本主义的雄风。（政治理论家、神学家）

While many have called for an end to "business as usual", Eve Poole actually explains what needs to change and how it could be done. This is a forensic and inspiring account. (Financial Times columnist and Visiting Professor at Cass Business School, London)

Eve Poole’s precise and elegant deconstruction is a properly human antidote to the pathologies of late capitalism, drawing on psychology and moral philosophy as well as economics to expose its fake certainties and showing that, just as humans invented today’s unsatisfactory system, we are perfectly capable of reinventing it too. (Journalist and Commentator)

This book constructively challenges our current approaches to economics and finance. Such a much needed rethinking of both can only benefit business and society. (Director of St Paul’s Institute)

Lots of economists have written books like this. But Adam Smith wasn’t an economist, he was a moral philosopher. This book is a refreshing reminder of market basics, as well as a manifesto for a better sort of capitalism. It offers a comprehensive analysis of why capitalism is foundering, and how the actions of ordinary people and businesses can make it strong again. (Political theorist and theologian; Director of ResPublica)

Does the shareholder-centric model of a public company need a fundamental rethink? Yes. Lucidly and compellingly, Eve Poole’s book explains why. (Chief Economist, Bank of England)

About the Author/作者介绍： Eve Poole在阿什里奇商学院职教，同时从事金融服务行业的咨询工作，客户包括安永、特易购、外交部、皇家莎士比亚剧团等。丰富的工作经验使其成为了领导力、道德、公共生活方面的著名评论员。

Eve Poole teaches at Ashridge Business School. She has also worked for Deloitte Consulting in the financial services industry, and the Church Commissioners, who run a ￡6billion portfolio. Her clients range from EY and Tesco to the Foreign Office and the Royal Shakespeare Company, and this breadth of experience makes her a popular commentator on leadership, ethics, and public life.

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Complex/Traditional Chinese/繁体中文：AVAILABLE

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