DEBTONATOR: HOW DEBT FAVOURS THE FEW AND EQUITY CAN WORK FOR ALL OF US
Book ID/图书代码： 08136015B80828
English Summary/英文概要： The world is swamped in debt. Households, corporations, governments… debt has become so ingrained in our culture, it is an unquestioned fact of life. But it has not always been this way. And there is increasing evidence that this model is damaging both business and society. Debt leaves control and ownership in the hands of too few: it is a direct source of extreme inequality. However, there is another way of bankrolling our economic future: equity.
Andrew McNally argues that, by broadening direct ownership of assets through equity, we can make everyone better off – not just the few. There is value in equity way beyond what financiers, economists, investment bankers and many corporate CEOs will tell you. It is the value of aligned interests, of trust and fairness, of optimism and patience, of stability and simplicity, of shared endeavour. Only when we unleash this value will economic democracy secure the political democracy that we cherish.
Chinese Summary/中文概要： 世界淹没在债务之中。家庭，企业，政府........债务已经在我们的文化中如此根深蒂固，这是生活中不容置疑的一个事实。但是它并不总是这样。而且有越来越多的证据表明，这种模式正在损害企业和社会。债务将控制权和所有权落在少数人手里：这是极端不平等的直接来源。然而，负责筹集我们的经济前景的另一种方式：股权。
Andrew McNally认为，通过扩大资产通过股权直接拥有，我们可以让大家更富裕 - 不只是少数。在公平的方式中体现出来的价值超过那些金融家，经济学家，投资银行家和许多企业的老总将告诉你的。这是利益一致、信任与公平、乐观与耐心、稳定性与简单以及共享的事业的价值。只有当我们释放这个价值经济民主将会保卫我们所珍视的政治民主。（LNL）
Awards/获奖情况：销售和营销的笔记
•在当今世界，金融是以往任何时候都更多的政治，评论员和政策制定者都在问怎么资本主义可以促进，而不是破坏，平等。•作者同金融和政治都有密切的联系,在整个云辩论中的政治和社会分歧上诉中处于绝佳地点。
•在整个政治光谱将提出上诉，同时采用撒切尔主义和共产主义元素。
•与主要公关推大选前公布。
SALES & MARKETING NOTES
• In a world where finance is ever more political, commentators and policymakers are asking how capitalism can contribute to, rather than destroy, equality.
• The author is well connected in finance and politics, and is perfectly placed to appeal across the political and social divides that cloud
the debate.
• Will appeal throughout the political spectrum, taking elements of both Thatcherism and Communism.
• Released before the election with a major PR push.
About the Author/作者介绍： Andrew McNally作为机构投资者和股票经纪人为Sun Alliance, Henderson, Morgan Stanley 和 Berenberg等公司在投资行业中工作了25年。在这期间,他遇到了数以百计的公司的创始人和高管,他先后投资客户的资金，并在《每日电讯报》写关于政治和金融的报道。
ndrew McNally has spent 25 years in the investment industry, both as an institutional investor and a stockbroker, for companies such as Sun Alliance, Henderson, Morgan Stanley and Berenberg. During that time he has met the founders and senior management of hundreds of companies in which he has invested clients’ money, and has written for the Daily Telegraph on politics and finance.
Format:
Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE
Complex/Traditional Chinese/繁体中文：AVAILABLE
Sales in other countries/其他国家销售情况：
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