MASTERING GAMIFICATION: CUSTOMER ENGAGEMENT IN 30 DAYS
Book ID/图书代码： 10126015B81069
English Summary/英文概要： Gamification has taken the business world by storm as a proven method for improving customer engagement and in turn business revenue. More and more multi-million dollar companies are adopting this technique, and now we’ve scaled it down to work for your business. Scot Harris, Strategist and Semi-Geek Marketing blogger, and Kevin O’Gorman, co-founder of the Georgia Game Developers Association and SIEGE Conference, have teamed up with Impackt to bring you this accessible, step-by-step tutorial.
Chinese Summary/中文概要： 游戏化作为提高客户参与度和相应收入的一种行之有效的方法让商业界大吃一惊。越来越多的有数百万美元资产的公司正在采用这种技术，现在我们已经把它缩小到能为您的业务工作。战略家和半极客营销博主斯科特•哈里斯和格鲁吉亚游戏开发者协会和攻城会议的联合创始人凯文•欧•达梦联手为你这本易懂，一步一步的教程。(LNL)
Awards/获奖情况：本书为对游戏化很好奇或正着手涉及游戏化的项目的管理人员（产品，项目等）提供了关于游戏化的一个很棒的介绍——尼夫•斐好奇
“这种吸引客户的创新方法会让他们更多的保持回头率，这本书和电子书会把你的商业带入更高层次。”
The book provides a good introduction to Gamification for managers (product, project, etc.) who are curious about Gamification and/or starting a project that involves gamification - Yaniv Ophir
“The revolutionary way to attract customers, keeps them coming back for more, and take your business to the next level with this book and eBook.”
About the Author/作者介绍： 凯文•欧•达梦自1997以来就是一个专业的游戏设计师，然后2004年他开始成为游戏教育者。他在好几个工作室设计了针对个人电脑的商业游戏以及网络游戏。目前他的工作重点是桌面游戏和它们平板电脑版。
斯科特•哈里斯是一位熟练的营销和战略执行人员，他在帮助企业拓展业务方面有超过20年的经验。他专注于整合社交媒体和传统营销，并在从初创企业到财富20强的不同公司拥有丰富的经验。
Kevin O’Gorman has been a professional game designer since 1997 and game educator since 2004. He has designed commercial games for PCs, and internet play at half a dozen studios. Currently his focus is on tabletop games and the tablet versions of them.
Scot Harris is a skilled marketing and strategy executive with over 20 years’ experience in helping companies grow their businesses. He specializes in integrating social media and traditional marketing and has extensive experience in variety of companies, from start-ups to Fortune 20.
Format:HARDCOVER
Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE
Complex/Traditional Chinese/繁体中文：AVAILABLE
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