RUNNING EFFECTIVE MARKETING MEETINGS
Book ID/图书代码: 10126015B81074
English Summary/英文概要: As a marketing professional you will spend a lot of time in different types of meetings and knowing how to properly plan, prepare, conduct, and follow up to these meetings are critical skills to have. Not every meeting is the same and each type of marketing meeting has its own challenges. Be ready to tackle your marketing meetings and learn how to get the most out of them. Running Effective Marketing Meetings is a how-to guide for both the junior and experienced marketing professional. By covering the most common types of marketing meetings, reviewing best practices, and sharing practical advice, this is your go-to resource for getting better at collaborating with the marketing team in an effective and practical manner.
Chinese Summary/中文概要: 作为一个市场营销专业的,你会花大量的时间在不同类型的会议和知道如何妥善计划,准备、实施,并跟踪这些会议是至关重要的技能。并不是每一个会议都是相同的,每种类型的营销会议都有它自己的挑战。准备解决你的营销会议和学习如何好好利用它们。此书对初级和经验丰富的市场营销专业来说都是入门指导。覆盖最常见类型的营销会议,审查最佳实践,和分享实用的建议,这是你的首选资源得到更好地与营销团队的有效合作和务实的态度。(LNL)
Awards/获奖情况:“一本如何引导运行会议营销,教,启发,并改变你和你的团队的工作的书。”
这本书是对想要获得一个全新的视角,需要实用的建议关于如何运行效率和创造性的会议的营销专业人士所打造的。
“A how-to guide to run marketing meetings that teach, inspire, and change how you and your team work.”
This book is for marketing professionals who want to gain a fresh perspective and need practical advice on how to run productive and creative meetings.
About the Author/作者介绍: Daniel Kuperman 有超过10年的营销、产品营销和营销管理经验除了多年的经验为财富500强客户担当管理顾问。他曾与各种规模的公司包括一些初创公司在帮助他们计划和执行营销活动和程序。作为一个充满激情的营销人员,他在会议上提出,写文章,经常在他的博客www.effectivemarketer.com上发帖子。
Daniel Kuperman has over 10 years of marketing, product marketing, and marketing management experience in addition to many years of experience as a management consultant for Fortune 500 clients. He has worked with companies of all sizes including several startups in helping them plan and execute marketing campaigns and programs. As a passionate marketer, he has presented at conferences, written articles, and regularly posts on his blog at www.effectivemarketer.com.
Format:
Rights Status/版权销售情况:Simplified Chinese/简体中文:AVAILABLE
Complex/Traditional Chinese/繁体中文:AVAILABLE
Sales in other countries/其他国家销售情况:
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