THE SMALL BUSINESS GUIDE TO SOCIAL CR

Book ID/图书代码： 10126015B81086

English Summary/英文概要： Smart businesses are taking advantage of new technologies to overcome the challenges and secure the opportunities arising from recent shifts to buyer behaviour. The single biggest challenge for businesses today is to retain the loyalty of your existing customers and to find a way of extending your reach to find new ones. Social CRM allows you to do precisely that, offering a platform from which you can manage your current customer base while building and extending it. Craig Jamieson, an expert in social sales, wants to unlock the power of Social CRM for your business. With this book he takes you through the process of integrating Social CRM within your business strategy.

Chinese Summary/中文概要： 聪明的企业正利用新技术来克服这些挑战，并确保从最近转移到买方行为所带来的机会。对企业而言，如今最大的挑战就是要保持现有客户的忠诚度，并找到拓展新客户的方法。“社会化的客户关系管理”可以让你精确地做到这一点，它提供一个平台，使得你可以在建设和扩展新客户的同时管理你目前的客户基础。贾米森-克雷格，这位社会销售专家，希望为您的企业打开“社会化的客户关系管理”的力量。有了这本书，他会带你经历把“社会化的客户关系管理”和你的业务战略整合的过程。（LNL）

Awards/获奖情况：“建立客户关系，将促进您的业务。”

这本书在描述为什么每一个小企业需要通过与客户间的联系来建立它的品牌和增长业务方面很出色，而客户对于将联系转化为对话和关系再转化为收入非常重要。——乔恩•费拉拉

“Build customer relationships that will accelerate your business.”

This book does a fantastic job of describing why every small business needs to build it’s brand and grow it’s business by connecting with customers who matter to turn connections into conversations and relationships into revenue - Jon Ferrara

About the Author/作者介绍： 克雷格•M•贾米森是美国爱达荷州的博伊西州的“自适应业务服务”的管理人员，它还拥有和经营“网络！博伊西流域B2B网络组”。克雷格自1977年以来一直在做B2B销售，在此期间，他曾担任多个职位包括销售经理，销售事业部总经理，全国销售经理，区域经理和企业主。他也在大学教销售技巧，并在2005年自己开始做销售培训师和顾问。克雷格是“灵活的社会化客户关系管理”和”HootSuite解决方案“合作伙伴，“TTI性能系统VAA”，他还提供关于如何利用社会销售工具、技术、策略和社会化客户关系管理来增加收入的企业培训和咨询。克雷格目前在http://maximizesocialbusiness.com/写社会销售月度专栏，该网站目前是 Midsize Insider，并被IBM授权写关于社会企业的一般主题的博客。克雷格在上世纪80年代末第一次使用联系管理软件，今天，”社会化客户关系管理“是他销售和营销工作的绝对中心。请通过他的个人网站www.adaptive-business.com联系克雷格。你也可以在推特地址“craigmjamieson和领英地址 craigmjamieson找到克雷格。

Craig M. Jamieson is the managing member of Adaptive Business Services in Boise, Idaho, which also owns and operates NetWorks! Boise Valley B2B Networking Group. Craig has been in B2B sales since 1977 and during that time, has served in a variety of positions including sales manager, division sales manager, national sales manager, district manager, and a business owner. He has also taught salesmanship at university level and has been self-employed since 2005 as a sales trainer and consultant. Craig is a Nimble Social CRM and HootSuite Solution Partner, a TTI Performance Systems VAA, and he also provides training and consulting to businesses on how to leverage social sales tools, techniques, strategies, and Social CRM to increase their revenues. Craig currently writes a monthly column on social sales at http://maximizesocialbusiness.com/ and is presently a Midsize Insider who has been empowered to blog for IBM on the general topic of social business. Craig first began using Contact Management software in the late 1980s. Today, Social CRM is the absolute hub of his sales and marketing efforts. Please feel free to contact Craig via his website at www.adaptive-business.com. You can also find Craig on Twitter at @craigmjamieson and on LinkedIn at in/craigmjamieson.

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Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE

Complex/Traditional Chinese/繁体中文：AVAILABLE

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