THE BOARDROOM ENTREPRENEUR: PUTTING THE CRAFT OF ENTREPRENEURSHIP TO WORK INSIDE THE LARGE ORGANISATION

Book ID/图书代码： 05B00618

English Summary/英文概要： Everyone says “be more entrepreneurial” but how do you do this in a large organization with preset goals and strategies? This book shows the way. Entrepreneurs are the masters of change in the modern business environment: visionary, flexible, innovative. Large, established organizations look ponderous in comparison-but they need to change too, now more than ever. Mike Southon and Chris West, do not claim it’s easy. Many pitfalls and dangers await the intrepid ‘intrapreneur ’- but this book will reveal how these can be overcome, and the goal of a vibrant, innovative and motivated organization achieved.

Chinese Summary/中文概要： 每个人都说“我们需要创业”，然而，在整个大环境中面对预先既定的规则和目标，我们该怎么做，怎么去实现我们的梦想？这本书将告诉我们一切。 创业者是现代经济市场上的主导者：制定目标，灵活调整，时刻创新，不断扩大。一些已经成型的公司看起来相对似乎比较呆板，但他们更需要刻不容缓的去改变。作者Mike Southon 和Chris West并不指望这一切变得单纯而简单。繁多的缺陷和危险正在等待着无畏又无知的未来创业家。而这本书将展示如何避免这些，随时调整弹性目标，改变前进模式，以期有力而有效的将自己的事业推向成功的颠峰。

Awards/获奖情况：

About the Author/作者介绍： Mike Southon is a successful entrepreneur. He co-founded a consultancy in 1984, and sold it five years later to what is now Cap Gemini Ernst & Young. He is an active independent consultant, and has been a keynote speaker at conferences all over the world for Microsoft, IBM, Novell, Dell, Hewlett-Packard and many others. Chris West is a writer and journalist. He also works Marketing, and is currently involved in his own start-up enterprise.
Mike Southon是一位成功的企业家。1984年，他与别人合资创办了咨询公司，五年后又将其转卖，也就是如今的“Cap Gemini Ernst & Young”公司。他是位积极的中立咨询家，并在全世界许多由知名公司所召开的会议上做演讲，诸如： Microsoft, IBM, Novell, Dell, Hewlett-Packard等等。 Chris West是一位作家和新闻记者。他也在市场部参与工作，目前目前正在经营他自己新开的独资公司。

Format:PROOF

Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE

Complex/Traditional Chinese/繁体中文：AVAILABLE

Sales in other countries/其他国家销售情况：

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