DRIVEN BY DIFFERENCE: HOW GREAT COMPANIES FUEL INNOVATION THROUGH DIVERSITY

Book ID/图书代码： 00431015B82068

English Summary/英文概要： Diversity alone won’t magically spur innovation—it’s just the first step.

Today’s workforce is more diverse than ever before. But despite new perspectives and talents, the promise of increased innovation rarely materializes. Why are so few businesses seeing results?

Studies show that diverse teams are more creative than homogenous ones—but only when they are managed effectively. The secret is to minimize conflict while maximizing the informational diversity found in varied values and experiences. To do this, both leaders and team members need a high level of cultural intelligence, or CQ.

Drawing on success stories from Google, Alibaba, Novartis, and other groundbreaking companies, Driven by Difference identifies the management practices necessary to guide multicultural teams to innovation, including how to:

Create an optimal environment • Build trust • Fuse differing perspectives • Align goals and expectations • Generate fresh ideas • Consider the various audiences when selecting and selling an idea • Design and test for different users

Cultural differences can lead to gridlock, or they can catalyze innovation and growth. This research-based plan turns diversity’s potential into economic reality.

Chinese Summary/中文概要： 多样性不会奇迹般地刺激创新——它只是第一步。

今天的劳动力比以往任何时候都更加多样化。尽管有新的观点和人才，但增加创新的承诺很少实现。为什么大多数企业都没有看到成果？

研究表明，多样化的团队比同质量的单一团队更有创意——但是只有当他们有效地管理时。秘密是最大限度地减少冲突，同时最大限度地提高信息的多样性和经验的多样性。为此，双方领导人和团队成员需要高水平的文化智商或创造能力。

从谷歌、阿里巴巴、诺华公司和其他具有开创性的公司的成功案例中学习经验，《差异的驱使》确定了引导多元文化团队创新所必要的管理实践，包括如何：

创造一个最佳的环境•建立信任•融合不同的观点•调整目标和期望•产生新的想法•在选择和销售想法时，考虑不同的受众•为不同的用户做设计和测试

文化的差异能导致瘫痪，也可以促进创新和成长。这个研究计划将多样化的潜力转化为经济现实。(LNL)

Awards/获奖情况：

About the Author/作者介绍： 戴维•利弗莫尔，博士，是CQ评估和发展的前沿咨询公司“文化情报中心”的总裁兼合伙人。他也是《文化情报的主导》的作者，他想法经常被福布斯，经济学家，纽约时报和华尔街日报引用。

DAVID LIVERMORE, PH.D., is President and Partner at the Cultural Intelligence Center, a consultancy at the forefront of CQ assessment and development. The author of Leading with Cultural Intelligence, he has been cited by The Economist, Forbes, The New York Times, and The Wall Street Journal.

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Rights Status/版权销售情况：Simplified Chinese/简体中文：SOLD

Complex/Traditional Chinese/繁体中文：AVAILABLE

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