主要卖点：
● 企业培训师可以激励员工，提高能力，改变其工作方式。这批员工只要掌握了正确的方法，他们就能对公司做出杰出的贡献。
● 许多培训师接受这个工作的时候往往不是出于本心。但就像课堂教学一样，培训也是一门艺术。这本书会教授读者如何在短时间内获得技能，包括开发内容、运行工作坊、掌控团队动态等。
● 哪怕你是一位专业领域专家，或者是一位熟练的讲师，站在台前传播知识的方式已经再也行不通了。对于人类如何学习的研究显示当教学内容与动态的，需要动手的经历相结合的时候，人们在知识的掌握和领悟中都会有很大的进步。
● 《优秀的培训师会做些什么》指出了优秀的培训师所做的不同的地方，并教授读者该如何去：Δ 利用课堂活动使参与者与课堂内容和彼此紧密关联 Δ 创建视觉辅助工具加强重点理解 Δ 使教授知识的过程更加有趣 Δ 听课效率更高 Δ 使课堂展示更具互动性 Δ 处理阻碍 Δ利用提问、示范和一些刻意的做法使得适用性更强、训练效果更牢固 Δ 因材施教 Δ 推进积极的学习过程 Δ 以及更多
●美国的培训预算已经增添到600亿每年，可收效胜微，大概只有10%的培训内容会被应用到工作中。而《优秀的培训师会做些什么》会帮助培训师取得真正的效果。
●该书由《人们的工作风格》作者，优秀培训咨询师写作，他们的另一作品《超越》的两个版本已经售出19万6000余本。
KEY SELLING POINTS
● Corporate trainers can energize people, build their skills, and change the way they work. They have the potential to make significant contributions to organizational performance—if they know how to do it right.
● Most people tasked with training are thrown into their roles and told to swim. But just like classroom teaching, training is an art. This book will get people up to speed in the skills needed—from developing content to pacing the workshop to handling group dynamics.
● Stand-and-deliver presentations won’t cut it anymore—even if you’re a subject expert and adept lecturer. Research into how people learn shows dramatic improvements in grasping and retaining knowledge when the content is integrated into dynamic, hands-on experiences.
● The book identifies what the best trainers do differently and teaches readers how to: Use activities to connect participants to the content and each other Δ Create visual aids that reinforce key points Δ Fine-tune their delivery Δ Listen actively and read the group Δ Make presentations interactive—involving learners early and often Δ Handle resistance Δ Use debriefs, demonstrations, and deliberate practice to improve applicability and make training stick Δ Adapt the course to fit the participants Δ Promote positive group process Δ And more.
● Training budgets add up to $60 billion a year in the U.S. But results from this investment are slim: only an estimated 10 percent of learning is applied on the job. This book helps trainers achieve real, bottom line results from their efforts.
● Written by respected training consultants and authors of the popular People Styles at Work...And Beyond which has sold almost 196,000 copies in two editions.