PENGUIN AND THE LANE BROTHERS: THE UNTOLD STORY OF A PUBLISHING REVOLUTION
Book ID/图书代码： 01899515B82421
English Summary/英文概要： A ground-breaking counter-history of Penguin Books.
How did the three Lane brothers enter publishing and build Penguin into a global powerhouse? As this new book shows, their innovation and the creative opposition among them would prove to be the company’s secret weapon.
The Lane boys did their best thinking together in bathroom board-meetings, where at least one director would always be ‘mother naked’. The war, though, brought tragedy for the family. John Lane’s 1942 death in action during the North African landings shattered the brothers’ intimate partnership.
Richard went on to share with Allen the leadership of one of the first global media businesses. The Lanes built a firm and a brand that became synonymous not only with paperbacks but also with a certain kind of publishing: switched-on, progressive, engaging. With its low-price, mass-distribution model, Penguin became a vast ‘poor man’s university’, a proto-internet made from paper and ink.
Australia featured prominently in the lives of the Lanes. Richard came to the country as a young man, and later helped establish and lead Penguin Australia, which was so successful that it enabled its UK parent to stave off bankruptcy in the 1960s and 1970s.
Relying on unprecedented access to Lane family sources, including Richard’s diaries and other papers, Penguin and the Lane Brothers sheds new light on the relationship between Allen, Richard and John, so crucial as a driver of Penguin’s spirit and success. It restores the younger Lane brothers to their rightful place in the fascinating story of this unlikely publishing triumph.
Agatha Christie, Thomas Hardy, Bernard Shaw, Arthur Conan Doyle and Graham Greene are some literary figures who appear in the book and add another rich layer to what is a fascinating story of an unlikely publishing triumph.
Chinese Summary/中文概要： 一部具有突破性的非历史性企鹅图书发展史，在澳洲图书市场的一次有趣而又全新的启程…
雷恩三兄弟是如何进入出版业，创建了一家为名世界的企鹅出版社?在这本新书中，他们的创新和和打破刻板格局的创意之举，是这家公司的秘密武器。
雷恩兄弟在她们的浴室董事会上集思广益，推举出了一位总领导。但是随后的战争还是给这个家族带来了一场悲剧。兄弟中一人，约翰•雷恩在北非的战役中不幸阵亡，导致了铁三角的解散。
理查德继续和艾伦共同执掌着这个全球的第一的传媒业务。雷恩创立了一个公司，和著名的企鹅标志品牌的平装版图书，不仅仅重新定义了出版业：时髦感，与时俱进，充满着魅力。随着其推出图书的白菜价，和堪称精良的质感，企鹅图书成为广大平民的“大学读物”，一个有白纸黑字交织的知识海洋。
雷恩兄弟在澳洲的图书出版业独占鳌头。理查德作为一个年轻人来到这个国度，随后还在这片澳洲土地创立和管理着企鹅出版社，由于他在澳洲成功的拓展业务，从而避免了企鹅集团在英国总部，在六七十年代的破产危机。
借助雷恩家族从未公开的记录，包括理查德的死人日记和其他资料，《企鹅出版社和雷恩兄弟》重新揭示了这三兄弟之间的关系，他们之间的紧密联系推动这企鹅的精神和成功。在这部充满这奇幻色彩的出版业传奇故事中，作者还原了雷恩兄弟的相应地位。(Sandy)
Awards/获奖情况：
About the Author/作者介绍： Stuart Kells is the author of Rare. He is a member of the board of the Australian and New Zealand Association of Antiquarian Booksellers, the Abbotsford Convent Foundation, the Woodend Winter Arts Festival Foundation and the Book Collectors Society (Vic). He studied literature, economics and philosophy at the University of Melbourne, completed a PhD at Monash University, and was an economic advisor to three consecutive Victorian Premiers.
Format:HARDCOVER
Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE(到期可授)
Complex/Traditional Chinese/繁体中文：AVAILABLE
Sales in other countries/其他国家销售情况：
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