NICE COMPANIES FINISH FIRST: WHY CUTTHROAT MANAGEMENT IS OVER--AND COLLABORATION IS IN
Book ID/图书代码： 02740015B82438
English Summary/英文概要： The era of authoritarian cowboy CEOs like Jack Welch and Lee Iacocca is over. In an age of increasing transparency and access, it just doesn’t pay to be a jerk--to employees, customers, competitors, or anyone else. In Nice Companies Finish First, Shankman, a pioneer in modern PR, marketing, advertising, social media, and customer service, profiles the famously nice executives, entrepreneurs, and companies that are setting the standard for success in this new collaborative world. He explores the new hallmarks of effective leadership, including loyalty, optimism, humility, and a reverence for customer service, and shows how leaders like Jet Blue’s Dave Needleman, Tony Hsieh of Zappos, Steve Jobs of Apple, Ken Chenault of Amex, Indra Nooyi of Pepsi, and the team behind Patagonia harness these traits to build productive, open, and happy workplaces for the benefit of their employees, themselves, and the bottom line.
Chinese Summary/中文概要： 像Jack Welch和Lee Iacocca这种CEO的独裁时代已经结束。在一个更加透明的时代，你无法因为自己是老板就能对雇员、客户、竞争者为所欲为。本书中，在现代公关、市场、广告、社交媒体、客户服务领域的先行者Shankman介绍了多个以友善著称的执行官、企业家和公司，他们正在建立这个全新的协作世界的成功标准。他探索了有效领导的新标志——忠诚、乐观、谦卑、重视客户服务，并分析了Jet Blue的Dave Needleman、Zappos的Tony Hsieh、苹果公司的Steve Jobs、Amex的Ken Chenault、百事的Indra Nooyi等是如何运用这些特点为了员工的福利，也为自己建立起高效、开放、快乐的工作环境。（LYR）
Awards/获奖情况：看看好好对待客户将带来多么巨大的红利……在一个客户能够通过社交媒体网站即时分享信息的时代，让客户满意对公司来说变得尤为重要。（Forbes.com）
本书中，反马基雅维利式的管理方式时髦又人性化，也被多为善解人意的领导者所证明。（《出版商周报》）
本书对于新一代领导者来说以一部优秀、发人深思的作品（Booklist）
Looks at how treating customers really well can bring huge dividends…in the era when customers can share information instantly on social networking sites like Twitter and Facebook, it’s more important than ever for companies to keep them happy. (Forbes.com)
Shankman contends that in the long run, leaders who show loyalty, optimism, humility, and a reverence for customer service will create both profits and a happy workforce…He explains how their thoughtfulness and willingness to collaborate helped them create solid bottom lines for their businesses and happy workplaces. (Upstart Business Journal)
The book’s anti-Machiavellian approach is trendy and humanistic, and it bears repeating by thought leaders. (Publishers Weekly)
A corporate consultant argues that kinder, gentler corporate leaders and corporations are winning out over older, tougher images of take-no-prisoners leadership...A smoothly put together business leadership primer. (Kirkus Reviews)
Excellent, thought-provoking book for a new generation of leaders. (Booklist)
As CEO of one of the fastest-growing clothing lines in the world, I greatly admire Peter Shankman’s strategies and techniques, and have implemented many of them at SCOTTEVEST. I highly recommend this book if you are a business owner or entrepreneur trying to build a unique brand and truly productive work environment. (Scott Jordan, CEO, Scottevest)
Shankman has put in a wakeup call for leaders to examine each of their daily interactions from the bottom to top. Through memorable examples, he offers straightforward and practical advice on how to conduct oneself in a way that will lead to win-win relationships with the people that matter most - essentially everybody in our world. (Leigh Thompson, professor, Kellogg School of Management and author of Creative Conspiracy.)
Fresh thinking that feels familiar. And it should - we’ve been told ’play nice’ since we were kids. But Peter expands the thought to encompass flexibility, compassion and the secret sauce: collaboration. (Cathy Calhoun, president, North America, Weber Shandwick)
About the Author/作者介绍： Peter Shankman，全球最大的记者免费资源库Help a Reporter Out (HARO)的创始人，总部位于纽约、成立已经15年的市场、品牌、公关公司The Geek Factory, Inc.的创始人及首席执行官，其客户包括全球多家知名企业级品牌。其作品《我们可以做到吗？》被PR频道评选为6部必读公关类图书之一。他还在世界各地进行商业演讲。Peter Shankman is the founder of Help a Reporter Out (HARO), the largest free source repository for journalists in the world, as well as the founder and CEO of The Geek Factory, Inc., a 15-year-old marketing, branding, and PR company based in New York City with clients worldwide. His PR and social media clients have included AmEx, Sprint, the US Department of Defense, Royal Bank of Canada, Snapple, Saudi Aramco, Walt Disney World, Discovery Networks, Harrah’s Hotels, and many others. He is the author of Can We Do That?!, which has been named one of the six "must read" PR books by PR Channel, and Customer Service: New Rules for a Social-Enabled World. He is a frequent speaker and has presented at such venues as South by Southwest, BlogWorld, The Public Relations Society of America, and many other trade shows. Shankman sits on the advisory boards of several companies, as well as on the NASA Civilian Advisory Council.
Format:HARDCOVER
Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE(到期可授)
Complex/Traditional Chinese/繁体中文：AVAILABLE
Sales in other countries/其他国家销售情况：
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