THE ONLY BOOK YOU WILL EVER NEED ON BRANDING: TO START, RUN AND GROW YOUR BUSINESS
Book ID/图书代码： 07980015B82460
English Summary/英文概要： This no-nonsense book is for anyone who wants to create a winning brand without drowning in theory.
A great product is not enough. You cannot sell or promote anything without an original and distinctive brand. But how do you create a good name, a memorable logo and a recognisable category so that everyone understands what you are selling?
In THE ONLY BOOK YOU WILL EVER NEED ON BRANDING you’ll find out everything you need to know - fast.
Using illustrations to make its point you’ll
- discover how to fast forward the success of your brand in a couple of hours
- grasp the key concepts of branding
- learn how to improve your existing brand
- find out what other start-up books don’t tell you
A great product is not enough. You cannot sell or promote anything without an original and distinctive brand. But how do you create a good name, a memorable logo and a recognizable category so that everyone understands what you are selling?
In The Only Book You Will Ever Need on Branding you’ll find out everything you need to know - fast.
Using quirky illustrations to make its point you’ll discover how to fast forward the success of your brand in a couple of hours. You’ll Grasp the key concepts of branding, learn how to improve your existing brand and find out what other start-up books don’t tell you.
Chinese Summary/中文概要： 这本书简洁详实，非常适合不想拘泥理论创造品牌的人士。
一个好的产品是不够的。你不可能脱离一个原创而独特的品牌去销售或推广任何产品。但是如何创造一个好的品牌名、一个令人印象深刻的标识和一个辨别度高的分类来让每个人明白你想要销售的是什么东西呢？
在《关于品牌，你只需要这一本书》中，你会快速地找到你所需要知道的一切。
通过一些插图，你会很清晰地
-发现如何在几个小时内快速推动品牌成功
-学习如何推广你已经成立的品牌
-找到其他一些初创类书籍没有告诉你的一切（XAT）
Awards/获奖情况：
About the Author/作者介绍： 莉萨•普拉卡（作者）是乔汗工作室的研究部和战略部主任，这个工作室致力于精品的工业设计。她曾是诺基亚全球品牌标识的前主席。当迈克•曼迪格，一位莉萨在诺基亚的同事建议他们要不要合作写一部书，莉萨欣然接受了这个邀请。她对营销术语和复杂的案例非常敏感，总是能一下子就发现事物独特的角度，从而有了这本信息海量的品牌类书籍。莉萨是一位拥有学位的时尚设计师，同时还非常喜欢插画。她是一个芬兰人，现和丈夫和两个女儿住在伦敦。迈克•曼迪格（作者）是一位品牌顾问、教练和“业务开拓者”的合伙人。在接受和给予商业课程的时候，他发现创造品牌这个话题并没有被充分地讨论。他的目标就是改变这一状况。基于他和全球品牌和国际市场工作的经验，迈克发明了独特而高效的方法来帮助创造并稳固一些知名品牌。他的热情以及化繁为简的方法在这本《关于品牌，你只需要这一本书》中都有体现。迈克是荷兰人，现在和她的芬兰妻子和女儿住在荷兰。
Liisa Puolakka (Author) Liisa Puolakka is a director of research and strategy at ChauhanStudio, a boutique industrial design practise. She is former head of Nokia’s global brand identity. When Michiel Maandag, a colleague during her time at Nokia, got in touch to suggest writing a book together, she jumped at the opportunity. She is allergic to marketing jargon and complex models, always driven to find a different, unique angle to things - like this no-nonsense brand book for businesses. A fashion designer by degree, she illustrates for fun. Liisa is Finnish and lives in London with her husband and two daughters. Michiel Maandag (Author) Michiel Maandag is a brand advisor, coach and partner of Business Openers. While coaching & training businesses, he realized that creating brands that people love is not talked about enough. His ambition is to change that. Based on his experience working with global brands and international marketing, Michiel has invented unique and highly effective methods to help create & maintain winning brands. This, and his passion to make the complex simple, has directly led to the ideas in The Only Book You Will Ever Need On Branding. Michiel is Dutch and lives in the Netherlands with his Finnish wife and daughter.
Format:插图
Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE
Complex/Traditional Chinese/繁体中文：AVAILABLE
Sales in other countries/其他国家销售情况：
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