STRATEGIC INTERNAL COMMUNICATION: HOW TO BUILD EMPLOYEE ENGAGEMENT AND PERFORMANCE
Book ID/图书代码： 07682015B82543
English Summary/英文概要： A 2012 State of the Sector survey compiled by Gatehouse, in conjunction with the Institute of Internal Communication, reveals that improving leadership communication has emerged as a top priority, with 60% of respondents naming it as their main focus over the next 12 months. While decisions made by management may be perfectly rational, poor communication can leave employees confused, worried or disinterested. This can directly impact the levels of engagement and performance across an organization.
Strategic Internal Communication offers a holistic approach to building engagement, performance and cultural integration. It looks at the relation between the traditional silos of internal organizational communication, HR and employee engagement and demonstrates how communication is a key factor in breaking down barriers. Using the Dialogue Box approach, an efficient framework for assessing the needs and impact of internal communications, it allows managers and leaders to understand the emotions of their company and how this links to the ways employees interpret events and information.
Chinese Summary/中文概要： 调查显示，在当今商业社会，提升领导交流能力已经成为重中之重。管理层的决策可能十分理性，但交流不当仍可能造成员工的困扰、担忧和不感兴趣。这将直接影响组织机构内部的员工敬业程度和绩效。
本书为读者提供了一个提升员工敬业度、绩效及文化整合程度的整体方案，着眼于传统的内部组织沟通、人力资源和员工敬业度之间的关系，并指出沟通是冲破各种障碍的关键因素。采用“对话框”的方式（一种评估内部沟通需求及影响的有效框架），使管理者理解公司的情绪及其与员工理解各种事件和信息的方式之间的关系。（LYR）
Awards/获奖情况：调查显示，在当今商业社会，提升领导交流能力已经成为重中之重。管理层的决策可能十分理性，但交流不当仍可能造成员工的困扰、担忧和不感兴趣。这将直接影响组织机构内部的员工敬业程度和绩效。
本书为读者提供了一个提升员工敬业度、绩效及文化整合程度的整体方案，着眼于传统的内部组织沟通、人力资源和员工敬业度之间的关系，并指出沟通是冲破各种障碍的关键因素。采用“对话框”的方式（一种评估内部沟通需求及影响的有效框架），使管理者理解公司的情绪及其与员工理解各种事件和信息的方式之间的关系。（LYR）
"Cowan’s emphasis on attending to the feelings and experiences of all individuals in order to achieve effective internal communication is a welcome contribution."(Lisa M Cuklanz Professor and Chair, Communication Department, Boston College)
About the Author/作者介绍： David Cowan波士顿大学Boisi宗教及美国公共生活中心的访问学者；全球领先的公关公司Weber Shandwick的顾问，服务客户包括霍尼韦尔航空航天和SAP。曾就职于世界银行，负责环境及社会发展部的内部、外部沟通。此前，他曾担任全球多家知名报纸杂志媒体的金融及科技记者。David Cowan is currently Visiting Scholar at the Boisi Center for Religion and American Public Life, Boston College, and an advisor to Weber Shandwick, a leading global PR firm, where he has advised a variety of clients, including Honeywell Aerospace and SAP. Previously, he was Head of Internal Communications at ArcelorMittal, where he developed an award-winning global internal magazine, restructured the internal communications capability, and coordinated a global team of a hundred to manage the merger integration communications for Arcelor and Mittal. He has also worked at the World Bank, where he was responsible for the internal and external communications of the Environmental and Social Development Department. Prior to his career in communications he was a financial and technology journalist, writing for a range of publications, including the Financial Times, Euromoney and The Middle East.
Format:HARDCOVER
Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE
Complex/Traditional Chinese/繁体中文：AVAILABLE
Sales in other countries/其他国家销售情况：English
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