WINNERS: AND HOW THEY SUCCEED
Book ID/图书代码： 04300015B82766
English Summary/英文概要： The Sunday Times no. 1 bestseller. How people succeed – and how you can, too.
Alastair Campbell knows all about winning. As Tony Blair’s chief spokesman and strategist he helped guide the Labour Party to victory in three successive general elections, and he’s fascinated by what it takes to win.
How do sports stars excel, entrepreneurs thrive, or individuals achieve their ambition? Is their ability to win innate? Or is the winning mindset something we can all develop? Drawing on the wisdom of an astonishing array of talented people – from elite athletes to top managers, from rulers of countries to rulers of global business empires – Alastair Campbell uses his forensic skills, as well as his own experience of politics and sport, to get to the heart of success. He examines how winners tick. He considers how they build great teams. He analyses how they deal with unexpected setbacks and new challenges. He judges what the very different worlds of politics, business and sport can learn from one another. And he sets out a blueprint for winning that we can all follow.
Chinese Summary/中文概要： 《人生赢家：以及他们是如何做到的？》荣登《星期天泰晤士报》畅销书第一的位置。
阿拉斯泰尔•坎贝尔知道取得成功的所有途径。坎贝尔是托尼•布莱尔的首席发言人及战略家，他帮助工党连续三次赢得大选，他对帮他成功的因素着了迷。
体育明星如何提高成绩，企业家如何发展企业，个人如何达成目标？其他人获得成功的能力是天生的吗？成功的思维想法是我们都可以培养的吗？参考那些成功人士的数据分析，从精英运动员到高级经理，从国家主席到全球企业高管，坎贝尔利用他的专业知识和在政治及体育领域的经验，总结了成功的核心。他研究了成功者的行事方式，他们是如何建立优秀团队，以及处理意想不到的困难和新的挑战。他发现全世界不同的政治、商业和体育领域都可以互相借鉴学习。最终，坎贝尔设置了一条我们每个人都能取得成功的道路。(XAT)
Awards/获奖情况：“《人生赢家：以及他们是如何做到的？》这本书本身就是一个成功。我被其中简单的信息传达和丰富的配图牢牢吸引住了。坎贝尔帮助了那些有潜力的人踏上了获得成功的道路。”——埃德温•库珀，《赫芬顿邮报》
“非常吸引人。”——《卫报》
“坎贝尔是英国最有趣的人之一，而这本书也是关于成功最有趣的书之一。”——佳文•恩斯勒
“如果我只能选择一本关于战略、领导和成功的书，我会读这本。”——雷纳•嘉瑞雅
"This book is a winning project in its own right… I was captivated with the simplicity of the messages and the rich illustrations learned from many lives... Alastair Campbell deserves congratulations on an engaging text that can help other talented and committed people with potential for success to become winners themselves." (Aldwyn Cooper Huffington Post)
"Compelling" (Guardian)
"One of the most interesting people in Britain and this book is one of the most interesting about winners." (Gavin Esler)
"If there is one book to read on strategy, leadership and how to win it is this one." (René Carayol)
About the Author/作者介绍： 阿拉斯泰尔•坎贝尔于1957年出生于约克郡的吉司利，父亲从事兽医工作。从剑桥大学现代语言专业毕业后，他从事《镜报》的记者工作。当托尼•布莱尔成为工党领袖之后，坎贝尔先担任他的新闻秘书，1994年至2003年成为了官方发言人及交流战略主任。之后的一段时间，包括2005的选举中，坎贝尔依旧是布莱尔的咨询顾问。他现在正担任白血病研究中心的筹款主任，并负责写作、演讲工作。
Alastair Campbell was born in Keighley, Yorkshire in 1957, the son of a vet. Having graduated from Cambridge University in modern languages, he went into journalism, principally with the Mirror Group. When Tony Blair became leader of the Labour Party, Campbell worked for him first as press secretary, then as official spokesman and director of communications and strategy from 1994 to 2003. He continued to act as an advisor to Mr Blair and the Labour Party, including during the 2005 election campaign. Since then, he has been engaged mainly in writing, public speaking and working for Leukaemia Research, where he is chairman of fundraising.
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Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE
Complex/Traditional Chinese/繁体中文：AVAILABLE
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