阿里巴巴模式：改变游戏规则，在释放草根创新力中成长 (THE ALIBABA MODEL:GROWING BY UNLEASHING GRASSROOTS ENTREPRENEURSHIP)
Book ID/图书代码： 00000215B82837
English Summary/英文概要： What is Alibaba? It is said, “Alibaba is unique — part eBay, part Google, part PayPal,” Americans comment (New York Time, 2014/03/16). This comment might not be quite accurate. Yes, like all these big three American counterparts, Alibaba creates jobs. Established in 1999 by 18 young people in an apartment of Hangzhou, China, Alibaba now employs 25,000 workers. Alibaba has grown into the world giant of e-commerce. It was valued at $35 billion two years ago and $150 billion today. Small business is an important expression of individuals’ will, capacity, and aspiration to innovate. The prevalence of business ownership is crucial to economic growth and people’s economic wellbeing.
In the digital age, technology-driven platform can assist small business to thrive. From Alibaba’s experience, building credibility and trust, providing open, transparent, efficient, and accountable finance services and establishing rules of games are crucial in the digital age for unleashing grassroots entrepreneurship and innovation that can bring sustainable mass flourishing, as Edmund Phelps (2013) envisioned. Alibaba cultivates routinized innovations and creates a multi-sided-market ecosystem that brings together over 10 million e-commerce participating vender businesses, half million e-commerce service vender businesses, and created over 11 million jobs in 2013 alone. This ecosystem serves hundreds of millions consumers. This growth model can be widely adapted only in the present Digital Age.
Chinese Summary/中文概要： 随着一轮又一轮收购，阿里巴巴的版图正在急剧扩张，成为业务遍及电商，金融、O2O、物流、文化产业、移动社交等的“巨无霸”。多触角伸展，近乎疯狂的并购，不按常理出牌的阿里巴巴让许多人琢磨不透。但回到起点，基于互联网信息技术的阿里巴巴，电子商务仍是其根本立足点——诞生于1999年的阿里巴巴集团，在短短十几年间，俨然已成长为一个世界级的电子商务“帝国” 从1688.com到淘宝升级，从支付宝、阿里小贷再到余额宝、建立起一套比西方的“信誉卡”更有价值的信誉体系，本书成功地提炼出了以草根经济为基础和以信息技术为驱动力的阿里巴巴发展模式，即在释放草根创新力中成长，与中国的草根经济、草根金融、无数的小企业一起成长，在发展壮大自己的同时，也为中国的企业及整个经济提供了一种新的发展范式。 不同于市场上一般阐述阿里巴巴成功模式的书籍，顶尖经济学者的视野与眼光，使得本书在深入探讨阿里巴巴成长历程的同时，更将其放在整个时代及中国宏观经济的增长模式中去观照：以阿里巴巴为例，本书对中国小企业的地位、企业家的特点，基于诚信的微金融体系的创立，以及新时代市场体系游戏规则的制定都做了细致的分析。
Awards/获奖情况：
About the Author/作者介绍： 刘鹰：耶鲁大学经济学硕士和杜克大学经济学博士，清华大学社会科学学院经济学教授，清华大学华商研究中心副主任，创业-创新-小微企业及融资经济学高级顾问，中国工业和信息化部中小企业发展促进中心专家咨询委员会委员，中国-丹麦创新创业合作教授。主要著作有《中世纪中国：伟大的发明、缓慢的工业化以及创业家的缺位》、《创业家和创新力：新古典经济学视角》、《论创业劳动》等。曾获得“尤文马里恩考夫曼基金会奖学金”（2006-2007），“亚洲基金会奖学金”（2000年夏）、“杜克大学奖学金”（1986-1990）、“福特基金会奖学金”（1982-1986）等。
Dr. Ying Lowrey is an Economic Professor at School of Social Sciences, Tsinghua University and Deputy Director of Tsinghua Research Center for Chinese Entrepreneurs, senior advisor for several privately owned Chinese enterprises, and research or government institutions.
Format:
Rights Status/版权销售情况：Simplified Chinese/简体中文：NOT AVAILABLE
Complex/Traditional Chinese/繁体中文：不确定
Sales in other countries/其他国家销售情况：韩文授权给GADIAN；英文版授权给McGraw-Hill；希伯来语、阿拉伯语、西班牙语授权中东地区; 泰文和法语已售
原文第一章内容：暂无
手稿：暂无
大纲：暂无