参与感：小米口碑营销内部手册 (ENGAGEMENT: THE SECRETS OF XIAOMI’S SUCCESS)
Book ID/图书代码： 00000215B82838
English Summary/英文概要： When you open this book, you open a brand-new business era. When Xiaomi develops products, millions of consumers are passionate about providing strategies; when Xiaomi sells new products online, millions of consumers rush to the website to purchase, and billions of sales are done in a minute; when Xiaomi promotes its products, over several million consumers are excited to tell one another; when Xiaomi’s products are sold, several million consumers actively participate in the word of mouth marketing and weekly updates.
This is an unprecedented miracle in China’s business history. Never have consumers been so close to a brand, and never has the interaction been so profound and broad.
As the co-founder of Xiaomi, Li Wanqiang tells us juicy stories happened within Xiaomi over the past several years. Through many real details and stories, Li clearly and thoroughly introduces the logic of Xiaomi’s success, and generously discloses the “three laws of the sense of participation” created by himself.
Chinese Summary/中文概要： 翻开本书，就是翻开一个崭新的商业时代。
当小米开发产品时，数十万消费者热情地出谋划策；当小米新品上线时，几分钟内，数百万消费者涌入网站参与抢购，数亿销售额瞬间完成；当小米要推广产品时，上千万消费者兴奋地奔走相告；当小米产品售出后，几千万消费者又积极地参与到产品的口碑传播和每周更新完善之中……
这是中国商业史上前所未有的奇观。消费者和品牌从未如此相互贴近，互动从未如此广泛深入。
作为小米联合创始人，本书作者黎万强，真诚有趣地向你讲述小米公司创业几年来的内部故事，通过一个个真实的小细节、小故事，将外界觉得不可思议的事情，清晰透彻地道出其中的逻辑必然，并慷慨地将其独创的“参与感三三法则”和盘托出。
Awards/获奖情况：
About the Author/作者介绍： 黎万强，小米科技联合创始人。2010-2012年，负责MIUI手机操作系统。2011年至今，任小米网负责人，负责小米的市场营销、电商和服务。原金山词霸总经理，曾任金山软件设计中心设计总监，建立了国内最早的软件用户体验设计团队。新营销旗手，参与感、手机控、F码、米粉节等互联网热词的创造者。曾被《财富》评为“中国40岁以下的商界精英”，获得《第一财经周刊》评选的“2013中国商业创新50人”，获得光华龙腾奖2013年第九届“中国设计十大杰出青年”。
Li Wanqiang, co-founder of Xiaomi Inc. In 2010-2012, Li was responsible for the mobile operating system of MIUI. From 2011 till now, Li has been in charge of website, marketing, E-commerce and service of Xiaomi. Li is the former general manager of Kingsoft Dictionary. He once served as the director of Kingsoft Software Design Center, and established the first domestic team for software users’ experience. He is a banner of new marketing, and the creator of such Internet “in” words as a sense of participation, F-code and the festival of Mi fans. He was elected by the magazine Fortune as a “Chinese Business Elite Under 40”, and by CBNweekly as one of “China’s Top 50 Business Innovators”. He also won the 9th “Guanghua Dragon Award--China Design Industry Ten Outstanding Youth Award” in 2009.
Format:
Rights Status/版权销售情况：Simplified Chinese/简体中文：NOT AVAILABLE
Complex/Traditional Chinese/繁体中文：不确定
Sales in other countries/其他国家销售情况：该书英文版授权给McGraw-Hill；西班牙语、阿拉伯语和希伯来语授权给 CONTENTO DE SEMRIK；泰文授权给Mono Generation；韩文授权给Mirae N; 日文授权给日经BP
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